Senior Marketing Manager, Amazon Pay, External Merchants
AI in this role
Lead end-to-end merchant marketing strategy across online and offline channels to drive adoption of Amazon Pay products in India.
merchant-marketingcampaign-managementgrowth-marketingpartnership-managementb2c-marketing
We are looking for a Senior Marketing Manager to lead merchant marketing across both Online and Offline channels, driving customer awareness, adoption, and transaction share for the full suite of Amazon Pay Products, including Amazon Pay Balance (APB), Amazon Pay Later (APL), Amazon Pay UPI, and Smart Wallet.
As a Senior Marketing Manager for Merchant Marketing, you will own the end-to-end marketing strategy to grow Amazon Pay's presence and preference across India's online and offline commerce ecosystem. This is a full-stack marketing role spanning customer awareness campaigns, merchant co-marketing partnerships, rewards and offers strategy, and data-driven growth programs.
On the Online Merchants side, you will work with merchants to drive upper-funnel awareness, design and execute HVE (High Visibility Event) partnerships (e.g., merchant sale events, co-branded campaigns), and drive preferential visibility for Amazon Pay instruments on merchant checkout pages. You will be STL for marketing funnel metrics (awareness to consideration to conversion).
On the Offline Merchants side, you will partner with national and regional brands and retailers to drive in-store customer adoption of Scan & Pay via Amazon Pay. This includes designing multi-pronged campaigns targeting customers (rewards, cashback), cashiers (incentive programs), and merchants (in-store merchandising and co-branding), as well as executing 360-degree campaigns with marquee partners. You will create BTL, in-store, and digital activations that drive measurable incrementality in transaction share.
Key job responsibilities
- Own and drive the unified merchant marketing strategy across Online and Offline Merchant channels, ensuring consistency of Amazon Pay's brand positioning and customer value proposition
- Design and execute co-marketing campaigns with top online merchants to drive wallet linking, cart share, and MAU growth
- Create and scale in-store marketing programs for offline merchants, including co-branding with retailers, cashier incentive programs, Scan-Pay-Win campaigns, and BTL activations across HCTP and non-HCTP categories
- Drive customer awareness for Amazon Pay Products (APB, APL, UPI etc) through XCM campaigns in collaboration with Amazon central marketing teams, ATL/BTL programs, and on-deck/off-deck marketing interventions
- Own the rewards and offers strategy for merchant marketing, working with internal rewards teams to design sustainable, ROI-positive cashback and offer constructs that drive repeat engagement on high-frequency merchants and new acquisition on others
- Build and execute strategic account-level marketing plans for top merchants, identifying creative initiatives that generate business results (e.g., event-based mass activations, embedded app partnerships, category-specific campaigns)
- Manage merchant marketing budgets, ensuring optimal allocation across online and offline channels with clear ROI tracking and guardrails
- Analyze campaign performance data to inform decisions: track awareness metrics, APB/APL Fast Track penetration, cart share movement, MAU uplift, and CPMAU to continuously optimize the marketing playbook
- Partner with Product, BD, and Integration teams to align marketing interventions with product launches
- Forecast and report business growth and marketing metrics, prepare business reviews for senior leadership, and proactively surface roadblocks
Basic qualifications
- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience leading go-to-market for consumer software or hardware product launches
Preferred qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
How we score this
Senior Marketing Manager, Amazon Pay, External Merchants at Amazon scores 0 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.
Classification
AI Level 1. The work itself involves no AI, or AI only appears as scenery, such as a company tagline.
- AI Level 480 to 100
- AI Level 360 to 79
- AI Level 240 to 59
- AI Level 10 to 39
Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Merchant MarketingCampaign ManagementGrowth MarketingPartnership ManagementB2c Marketing
Questions you could be asked
- Tell me about a project where merchant marketing was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
- Tell me about a project where growth marketing was part of your work. What did you do?
- Tell me about a project where partnership management was part of your work. What did you do?
- Tell me about a project where b2c marketing was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Merchant Marketing, Campaign Management, Growth Marketing, Partnership Management, and B2c Marketing. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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