Senior Marketing Manager, Amazon Pay, External Merchants

Amazon is hiring a Senior Marketing Manager, Amazon Pay, External Merchants in Bengaluru, India. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this marketing role Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include merchant marketing, campaign management and growth marketing.
Level classifies it as a senior role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Lead end-to-end merchant marketing strategy across online and offline channels to drive adoption of Amazon Pay products in India.

merchant-marketingcampaign-managementgrowth-marketingpartnership-managementb2c-marketing

Amazon Pay is the fintech arm of Amazon, building trusted, convenient, and rewarding payment experiences for millions of customers in India. We operate across two major merchant verticals: Online Merchants (serving 120MM+ customers on platforms like Zomato, Swiggy, Zepto, Blinkit, IRCTC, BookMyShow) and Offline Merchants (enabling Amazon Pay QR-based payments at organized national and regional retail chains across HCTP and non-HCTP categories.

We are looking for a Senior Marketing Manager to lead merchant marketing across both Online and Offline channels, driving customer awareness, adoption, and transaction share for the full suite of Amazon Pay Products, including Amazon Pay Balance (APB), Amazon Pay Later (APL), Amazon Pay UPI, and Smart Wallet.
As a Senior Marketing Manager for Merchant Marketing, you will own the end-to-end marketing strategy to grow Amazon Pay's presence and preference across India's online and offline commerce ecosystem. This is a full-stack marketing role spanning customer awareness campaigns, merchant co-marketing partnerships, rewards and offers strategy, and data-driven growth programs.

On the Online Merchants side, you will work with merchants to drive upper-funnel awareness, design and execute HVE (High Visibility Event) partnerships (e.g., merchant sale events, co-branded campaigns), and drive preferential visibility for Amazon Pay instruments on merchant checkout pages. You will be STL for marketing funnel metrics (awareness to consideration to conversion).

On the Offline Merchants side, you will partner with national and regional brands and retailers to drive in-store customer adoption of Scan & Pay via Amazon Pay. This includes designing multi-pronged campaigns targeting customers (rewards, cashback), cashiers (incentive programs), and merchants (in-store merchandising and co-branding), as well as executing 360-degree campaigns with marquee partners. You will create BTL, in-store, and digital activations that drive measurable incrementality in transaction share.

Key job responsibilities
- Own and drive the unified merchant marketing strategy across Online and Offline Merchant channels, ensuring consistency of Amazon Pay's brand positioning and customer value proposition
- Design and execute co-marketing campaigns with top online merchants to drive wallet linking, cart share, and MAU growth
- Create and scale in-store marketing programs for offline merchants, including co-branding with retailers, cashier incentive programs, Scan-Pay-Win campaigns, and BTL activations across HCTP and non-HCTP categories
- Drive customer awareness for Amazon Pay Products (APB, APL, UPI etc) through XCM campaigns in collaboration with Amazon central marketing teams, ATL/BTL programs, and on-deck/off-deck marketing interventions
- Own the rewards and offers strategy for merchant marketing, working with internal rewards teams to design sustainable, ROI-positive cashback and offer constructs that drive repeat engagement on high-frequency merchants and new acquisition on others
- Build and execute strategic account-level marketing plans for top merchants, identifying creative initiatives that generate business results (e.g., event-based mass activations, embedded app partnerships, category-specific campaigns)
- Manage merchant marketing budgets, ensuring optimal allocation across online and offline channels with clear ROI tracking and guardrails
- Analyze campaign performance data to inform decisions: track awareness metrics, APB/APL Fast Track penetration, cart share movement, MAU uplift, and CPMAU to continuously optimize the marketing playbook
- Partner with Product, BD, and Integration teams to align marketing interventions with product launches
- Forecast and report business growth and marketing metrics, prepare business reviews for senior leadership, and proactively surface roadblocks

Basic qualifications

- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience leading go-to-market for consumer software or hardware product launches

Preferred qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Senior Marketing Manager, Amazon Pay, External Merchants at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Marketing Manager, Amazon Pay, External Merchants is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in IN, KA, Bengaluru.
The job was posted on September 18, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Merchant MarketingCampaign ManagementGrowth MarketingPartnership ManagementB2c Marketing

Also common in marketing jobs at this level

AI agents AWS Generative AI Python Machine learning LLM

Pay

Typical marketing job: $148k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where merchant marketing was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where growth marketing was part of your work. What did you do?
Tell me about a project where partnership management was part of your work. What did you do?
Tell me about a project where b2c marketing was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Merchant Marketing, Campaign Management, Growth Marketing, Partnership Management, and B2c Marketing. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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