Senior Marketing Manager, Tax and Accounting- ANZ

Job Description

This is a 12-month fixed term contract role.

As senior marketing manager, tax and accounting, you are accountable for marketing across TR’s Tax and Accounting Professionals (TAAP) portfolio in ANZ: Checkpoint, Checkpoint World and the ESG reporting solution. You own the marketing plan and lead its delivery: generating pipeline for a sales-led business, growing and retaining the customer base, and building the market presence of TR’s tax and accounting brands. The role is roughly 30% strategy and planning and 70% hands-on execution: you design the plan and set the standard for the portfolio, and do most of the work yourself.

The portfolio serves accountants and tax professionals across ANZ and, through Checkpoint World, international tax specialists in markets outside the US. Much of the growth opportunity sits with existing and lapsed customers, and with new sustainability reporting requirements that are creating demand for the ESG solution.

Key Responsibilities  

In this opportunity as a Senior Marketing Manager, Tax and Accounting- ANZ, you will: 

• Own the TAAP marketing plan: create and deliver the integrated marketing plan for the TAAP portfolio in ANZ, aligned to business targets and agreed with the TAAP leadership team, covering priorities, budget, calendar and measures.

• Drive pipeline and revenue growth: deliver marketing’s contribution to TAAP targets through qualified leads, sourced and influenced pipeline, and wins, across ANZ and the international markets served by Checkpoint World.

• Plan and run integrated campaigns: lead always-on and launch campaigns end to end across email and marketing automation, digital, webinars, events and content, building audiences with Marketing Operations and doing much of the execution yourself.

• Lead go-to-market for launches: translate global product positioning and assets into regional launch plans, sales tools and customer communications, so new products and capabilities reach the right audiences and sales are ready at launch.

• Grow and retain the customer base: develop marketing to existing and lapsed customers, covering adoption, upgrade, renewal and win-back, with Customer Growth and Retention, and turn customer results into proof for future campaigns.

• Set the standard for content and copy: own the quality and consistency of TAAP marketing content, writing and editing priority material, reviewing and challenging what the business produces, and directing writers, designers and agencies.

• Manage the digital and web presence: own TAAP content across TR’s websites and digital channels, so it reflects the strength of the portfolio’s content brands, stays current, and performs in search and conversion, working with TR’s web and digital teams.

• Measure, report and improve: track and report marketing performance against agreed targets, and use testing, data and customer insight to improve results over time.

• Partner with sales and the business: act as the marketing partner to the TAAP leadership team and sales, aligning on targets, lead management and follow-up, equipping sales with messaging and materials, and building marketing capability across the business.

Required Qualifications 

You’re a fit for the role of Senior Marketing Manager, Tax and Accounting- ANZ, if you have the following required qualifications: 

• Marketing planning: You have built a marketing plan for a business or portfolio from a low base, set the priorities and budget, and gained agreement from senior stakeholders.
• Integrated campaigns: You have planned and run integrated B2B campaigns yourself, targeting prospects and existing customers (including upgrade or win-back campaigns), that generated pipeline for a sales team and delivered measurable results.
• Launch and go-to-market: You have taken a product to market in a competitive category, turning positioning into campaigns, sales tools, and customer communications.
• Content and copy: You are a strong writer and editor, with the judgement to improve weak content and to brief writers and designers to a high standard.
• Marketing technology and digital: You do the work yourself in marketing automation, CRM, web content management, and digital channels, rather than only briefing others.
• Measurement: You use data to track pipeline from lead to win and to decide what to scale, fix, or stop, including running simple tests.
• Sales and stakeholder partnership: You have the confidence to tell senior stakeholders when work is not good enough, and the credibility to work as a peer to sales without formal authority.

Preferred Qualifications 

• Experience marketing to accountants, tax advisers or other professional services firms, and knowledge of the Australian tax and accounting market, its professional bodies and events.

• Familiarity with ESG or sustainability reporting.

• Experience running webinars and events that produced pipeline, with follow-up agreed with sales.

• Experience building audiences and working with marketing operations on data, lead routing and consent.

• Everyday use of AI tools for research, drafting and analysis, with care in checking the output.

• Experience marketing AI-enabled or subscription software, or running campaigns across several countries.

• Hands-on use of Eloqua, Salesforce or a similar stack.

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What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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