CampfirePosted 4d ago

Senior Partner Marketing Manager

Senior Partner Marketing Manager at Campfire scores 0 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

San FranciscoseniorFullTime

AI in this role

Build and lead partner marketing programs from the ground up for an AI-native accounting platform company.

b2b-marketingpartner-marketingchannel-marketingco-marketingdemand-generationevent-marketingcontent-strategy

About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the role

Partners extend Campfire's reach into accounts and communities we can't get to alone. You'll build the partner marketing function from the ground up: joint value propositions and co-marketing programs with our most important partners, partner-sourced pipeline programs, and the enablement that helps partners sell and market Campfire well.

What you'll do

Build the partner marketing plan with the Partnerships team: partner tiering, program design, budget and pipeline targets.
Develop joint messaging and “better together” assets with priority partners: solution briefs, integration pages, webinars and joint customer stories.
Run co-marketing campaigns and joint events with partners alongside Field Marketing and Corporate Events, including marketplace and directory presence.
Own partner-facing enablement: portal content, launch communications, sales playbooks and a partner newsletter.
Manage market development funds and co-funded programs where they apply, and track their return.
Own Campfire's presence at partner conferences and communities, coordinating sponsorships with Field Marketing.
Report on partner-sourced and partner-influenced pipeline and on partner engagement.

What you'll bring

8+ years in B2B marketing, including 3+ in partner, channel or ecosystem marketing at a software company.
A track record of building partner co-marketing programs that produced measurable pipeline.
Experience with both technology or integration partners and services partners, plus familiarity with marketplaces and partner portals.
Strong relationship skills; you align internal and external stakeholders with different incentives.
Excellent writing; you can turn a partnership into a clear, differentiated joint story.
Comfort with events, webinars and campaign execution. You're a builder who ships.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

B2b MarketingPartner MarketingChannel MarketingCo MarketingDemand GenerationEvent MarketingContent Strategy

Questions you could be asked

Tell me about a project where b2b marketing was part of your work. What did you do?
Tell me about a project where partner marketing was part of your work. What did you do?
Tell me about a project where channel marketing was part of your work. What did you do?
Tell me about a project where co marketing was part of your work. What did you do?
Tell me about a project where demand generation was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: B2b Marketing, Partner Marketing, Channel Marketing, Co Marketing, and Demand Generation. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

Want your resume actually rewritten for this job?

The free preview above is everything we have today. A full resume rewrite is not live yet and has no price set. Join the waitlist and we will email you if we open it.