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Campfire

Senior Partner Marketing Manager

Campfire is hiring a Senior Partner Marketing Manager in San Francisco, United States. Level rates it ; you can apply on Campfire.

Level's read on this job

  • Level rates this marketing role Little AI ●○○○: aI is not part of the work.
  • The posting mentions b2b marketing, partner marketing and channel marketing among its tools and skills.
  • Level classes it as a senior role.
  • Campfire has 51 other open roles on Level.

AI in this role

Build and lead partner marketing programs from the ground up for an AI-native accounting platform company.

b2b-marketingpartner-marketingchannel-marketingco-marketingdemand-generationevent-marketingcontent-strategy

About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the role

Partners extend Campfire's reach into accounts and communities we can't get to alone. You'll build the partner marketing function from the ground up: joint value propositions and co-marketing programs with our most important partners, partner-sourced pipeline programs, and the enablement that helps partners sell and market Campfire well.

What you'll do

  • Build the partner marketing plan with the Partnerships team: partner tiering, program design, budget and pipeline targets.

  • Develop joint messaging and “better together” assets with priority partners: solution briefs, integration pages, webinars and joint customer stories.

  • Run co-marketing campaigns and joint events with partners alongside Field Marketing and Corporate Events, including marketplace and directory presence.

  • Own partner-facing enablement: portal content, launch communications, sales playbooks and a partner newsletter.

  • Manage market development funds and co-funded programs where they apply, and track their return.

  • Own Campfire's presence at partner conferences and communities, coordinating sponsorships with Field Marketing.

  • Report on partner-sourced and partner-influenced pipeline and on partner engagement.

What you'll bring

  • 8+ years in B2B marketing, including 3+ in partner, channel or ecosystem marketing at a software company.

  • A track record of building partner co-marketing programs that produced measurable pipeline.

  • Experience with both technology or integration partners and services partners, plus familiarity with marketplaces and partner portals.

  • Strong relationship skills; you align internal and external stakeholders with different incentives.

  • Excellent writing; you can turn a partnership into a clear, differentiated joint story.

  • Comfort with events, webinars and campaign execution. You're a builder who ships.

How we rate this

Senior Partner Marketing Manager at Campfire rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

B2b MarketingPartner MarketingChannel MarketingCo MarketingDemand GenerationEvent MarketingContent Strategy

Also common in marketing jobs at this level

Pay

Typical marketing job
$148k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

  1. Tell me about a project where b2b marketing was part of your work. What did you do?
  2. Tell me about a project where partner marketing was part of your work. What did you do?
  3. Tell me about a project where channel marketing was part of your work. What did you do?
  4. Tell me about a project where co marketing was part of your work. What did you do?
  5. Tell me about a project where demand generation was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: B2b Marketing, Partner Marketing, Channel Marketing, Co Marketing, and Demand Generation. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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