HelloFreshSenior Product Marketing Manager
HelloFresh is hiring a Senior Product Marketing Manager in Sydney, Australia. Level rates it ; you can apply on HelloFresh.
Level's read on this job
- Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
- The posting mentions CRM, product marketing and go to market among its tools and skills.
- Level classes it as a senior role.
- HelloFresh has 394 other open roles on Level.
- Posted in the last few days.
AI in this role
Senior Product Marketing Manager to lead go-to-market strategies, product launches, and digital merchandising across Australia and New Zealand.
Job Description
As the Senior Product Marketing Manager, you will lead the planning and delivery of how we launch, merchandise, and showcase our products across Australia and New Zealand. Sitting at the intersection of Product Strategy, Brand Marketing, and Global Product Marketing, you will translate customer insights, product innovations, and commercial priorities into compelling storytelling and high-impact marketing activity.
This role is based in Chippendale, Sydney and reports to the Director of Brand Marketing ANZ.
You will...
- Lead the development and end-to-end execution of go-to-market plans for priority product launches, new propositions, and major business initiatives across Australia and New Zealand.
- Own the integrated merchandising calendar and optimise product presentation across key touchpoints, including our app, web, menu UX, and CRM channels.
- Develop clear creative briefs and messaging frameworks, partnering closely with Brand Marketing, Global Creative, Editorial, and Digital Operations teams to ensure consistent storytelling.
- Integrate product priorities into key brand campaigns, partnerships, and seasonal marketing moments.
- Collaborate with Digital Operations and Global teams to plan, test, and optimise digital merchandising placements and features.
- Partner with Product Strategy, Growth, and Analytics to track campaign performance, evaluate customer behaviour, and deliver actionable post-launch reviews.
- Shape local product marketing strategy by applying customer research, commercial priorities, and competitive intelligence to drive ongoing engagement and retention.
You have...
- 5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy, ideally within consumer goods, e-commerce, or subscription businesses.
- A proven track record of managing and delivering multi-channel product launches or merchandising initiatives from brief through to launch.
- Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.
- Strong commercial acumen and analytical capability, with experience using customer insights and data to guide decision-making.
- Exceptional project management skills with meticulous attention to detail and experience navigating complex cross-functional or global matrix teams.
You are...
- A natural storyteller who can translate complex product details into simple, engaging, customer-first messaging.
- A proactive, hands-on doer who balances strategic thinking with a passion for flawless execution.
- A collaborative and curious team player who enjoys bringing diverse stakeholders together to deliver shared goals.
- Passionate about food, customer experience, and finding better ways to make HelloFresh better every day.
What you’ll get in return…
- The chance to have a significant impact in a leading global food technology company
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- Internal learning & development
- A diverse and vibrant international environment, with offices in 18 countries
- Company discount - 70% off HelloFresh & 40% off Youfoodz
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role
Location: Chippendale Head Office - hybrid working environment
Salary: Competitive salary & employee benefits
#LI-Hybrid
How we rate this
Senior Product Marketing Manager at HelloFresh rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- Typical marketing job
- $148k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where product marketing was part of your work. What did you do?
- Tell me about a project where go to market was part of your work. What did you do?
- Tell me about a project where merchandising was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
- Tell me about a project where cross functional leadership was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Product Marketing, Go To Market, Merchandising, Campaign Management, and Cross Functional Leadership. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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