AmazonPosted 2mo ago

Senior Program Activation Manager, Twitch Brand Partnership Studio (BPS)

Senior Program Activation Manager, Twitch Brand Partnership Studio (BPS) at Amazon scores 37 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

GB, Londonseniorfull-time

AI in this role

Brand Partnership Studio is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.

The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want — programs that harness popular culture and community behaviors with compelling content and tech.

Reporting to the Head of EU5, BPS, the Senior Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the London office. In this role, you'll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors across EU5 markets. You're a strategic problem solver who thrives in fast-paced environments, knows how to bring ideas to life across digital platforms, and can leverage data and operational insights to drive smarter decision-making and scalable growth.

Key job responsibilities
Own end-to-end execution, project management, and quality control of custom solutions throughout post-sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.

Build relationships with stakeholders across Twitch Partnerships, Amazon Ads Sales (LCS), Creative Strategy, Production, and external brand partners to drive alignment and unlock growth opportunities.

Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.

Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.

Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.

Lead remote and on set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).

Identifies opportunities for efficiency, managing risk, and mitigation planning.

Monitor project profitability, resource allocation, financial reporting, and billing.

Contribute to business reviews (WBR, MBR, QBR) by translating project-level data into actionable insights for senior leadership.

Basic qualifications

- Experience communicating results to senior leadership
- Experience in marketing or marketing research
- Experience presenting metrics and progress to goal to senior leadership
- Experience in creative project management or production management, delivering work for external clients

Preferred qualifications

- Broad knowledge of the Twitch community, gaming, and/or live streaming culture
- Experience in video production and/or live events
- A genuine passion for producing innovative branded content
- Knowledge of the Twitch platform and Twitch advertising experience

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