Senior Program Activation Manager, Twitch Brand Partnership Studio (BPS)

Amazon is hiring a Senior Program Activation Manager, Twitch Brand Partnership Studio (BPS) in London, United Kingdom. Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
The posting mentions Livestream Production, project management and creator economy among its tools and skills.
Level classes it as a senior role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Oversee end-to-end execution of custom content, live events, and brand partnerships within Amazon's Twitch Brand Partnership Studio.

Livestream Production

project-managementcreator-economystakeholder-managementlive-production

Brand Partnership Studio is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.

The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want — programs that harness popular culture and community behaviors with compelling content and tech.

Reporting to the Head of EU5, BPS, the Senior Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the London office. In this role, you'll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors across EU5 markets. You're a strategic problem solver who thrives in fast-paced environments, knows how to bring ideas to life across digital platforms, and can leverage data and operational insights to drive smarter decision-making and scalable growth.

Key job responsibilities
Own end-to-end execution, project management, and quality control of custom solutions throughout post-sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.

Build relationships with stakeholders across Twitch Partnerships, Amazon Ads Sales (LCS), Creative Strategy, Production, and external brand partners to drive alignment and unlock growth opportunities.

Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.

Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.

Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.

Lead remote and on set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).

Identifies opportunities for efficiency, managing risk, and mitigation planning.

Monitor project profitability, resource allocation, financial reporting, and billing.

Contribute to business reviews (WBR, MBR, QBR) by translating project-level data into actionable insights for senior leadership.

Basic qualifications

- Experience communicating results to senior leadership
- Experience in marketing or marketing research
- Experience presenting metrics and progress to goal to senior leadership
- Experience in creative project management or production management, delivering work for external clients

Preferred qualifications

- Broad knowledge of the Twitch community, gaming, and/or live streaming culture
- Experience in video production and/or live events
- A genuine passion for producing innovative branded content
- Knowledge of the Twitch platform and Twitch advertising experience

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Senior Program Activation Manager, Twitch Brand Partnership Studio (BPS) at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Program Activation Manager, Twitch Brand Partnership Studio (BPS) is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in GB, London.
The job was posted on July 22, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Project ManagementCreator EconomyStakeholder ManagementLive ProductionLivestream Production

Questions you could be asked

Tell me about a project where project management was part of your work. What did you do?
Tell me about a project where creator economy was part of your work. What did you do?
Tell me about a project where stakeholder management was part of your work. What did you do?
Tell me about a project where live production was part of your work. What did you do?
Walk me through how you've used Livestream Production in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Project Management, Creator Economy, Stakeholder Management, Live Production, and Livestream Production. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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