Sr. Product Marketing Manager

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

Samsara is seeking a Senior Product Marketing Manager for Mexico to own the go-to-market strategy and customer narrative for the Mexican market, working across Samsara’s full product portfolio.

This is an audience - and market-led Product Marketing role, not a single-product PMM position. You will focus on shaping how Samsara brings its platform - spanning hardware, software, and AI-powered capabilities - to market for customers in Mexico. This includes adapting global product strategy to local customer needs, buying dynamics, regulatory considerations, and sales motions, with messaging developed for Mexican Spanish-speaking audiences.

The role is ideal for a senior PMM who is proactive, enjoys working on open-ended problems, and takes satisfaction in bringing clarity and structure to complex situations. You will act as a key partner to Mexico Sales, Marketing, and regional leadership, working closely with US-based Product and Marketing teams and international Product Marketing leadership.

This is a remote role based in Mexico. We have a strong preference for candidates located in Mexico City who can come into our local office as needed.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Lead and execute key components of the go-to-market strategy for Samsara’s platform in Mexico, in close partnership with international Product Marketing leadership and local Sales and Marketing teams
• Adapt global launches, messaging, and positioning for Mexican audiences, ensuring local relevance, Mexican Spanish language quality, and alignment with product availability in Mexico
• Develop market-specific narratives and Mexican customer proof points that connect multiple products into clear stories focused on customer value; equip Sales with messaging, customer stories, and enablement in Spanish
• Build working knowledge across Samsara’s full product suite, including hardware, software, and AI-driven capabilities
• Explore Mexican customer needs, buying dynamics, regulatory considerations, and the competitive landscape to provide fresh insights. Investigate priorities such as driver safety, vehicle and cargo security, fuel efficiency, maintenance, and cross-border operations where relevant to the customer
• Track go-to-market effectiveness in Mexico, product adoption signals, and local sales feedback
• Use customer and field insights to refine messaging, positioning, and execution in Mexico, and represent local needs to global Product and Marketing teams
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 5 + of Product Marketing experience (or closely related go-to-market) experience, with a meaningful portion in B2B technology, SaaS, or similarly complex environments (experience working in hardware a plus)
• Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers.
• Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
• Proven track record partnering with Sales and Product in a sales-led GTM motion
• Comfortable working across multiple product areas rather than owning a single product niche
• Fluent professional Spanish and English, written and spoken, with the ability to create customer-facing messaging and deliver sales enablement in Spanish
• Hands-on experience leveraging AI tools (such as ChatGPT, Claude, or Gemini) to streamline workflows, draft content, and scale output while maintaining strong editorial judgment.

An ideal candidate also has:

• Experience working for a US-headquartered company
• Experience supporting the Mexican market, with an understanding of local customer needs, buying processes, and sales-led go-to-market execution
• Experience in transportation, logistics, distribution, manufacturing, or other industries with physical operations in Mexico; familiarity with cross-border operations is a plus

Total Rewards

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.

Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Belonging at Samsara

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

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Fraudulent Employment Offers

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