Senior Social Media Lead

Nscale is hiring a Senior Social Media Lead in New York and San Francisco, United States. It pays $110k-$190k a year and Level rates it ; you can apply on Nscale.

Level's read on this job

Works on AI ●●●○ is how Level rates this marketing role: the daily work is on AI products, without building the model.
The posting mentions social media strategy, AI workflows and community building among its tools and skills.
Level classes it as a senior role.
Nscale has 294 other open roles on Level.

AI in this role

Lead global social media strategy and design AI-native content workflows to scale technical storytelling and community growth.

social-media-strategyai-workflowscommunity-buildingcontent-marketingb2b-marketing

Role Overview

We’re looking for a senior, strategic Social Media Lead with 10+ years of experience scaling global B2B tech brands to millions of followers and highly engaged communities. This is not a “manage the channels” role, this is a build, scale, and reinvent mandate.

You’ve done this before. You’ve grown audiences from zero to massive scale, shaped category narratives, and built social engines that directly impact pipeline and brand equity. Now, you’re ready to do it again, this time by designing and operating AI-native social workflows.

This role sits at the heart of the Content Team and at the intersection of AI infrastructure, HPC, and enterprise technology, translating complex innovation into compelling, high-impact social storytelling at global scale.

Key Responsibilities

Global Social Strategy & Leadership

Own and evolve the global social media strategy across all major platforms (LinkedIn, X, YouTube, emerging channels)
Position the company as a category leader in cloud AI
Define and execute audience growth strategies that scale communities into the millions
Lead social as a core business driver, not a support function

AI-Native Content & Workflow Innovation

Design and implement AI-powered content pipelines (ideation, creation, distribution, optimization)
Leverage AI, automation, and emerging tools to 10x content velocity and quality
Continuously experiment with new formats and real-time content systems
Build scalable systems—not one-off campaigns

High-Impact Content & Storytelling

Translate complex technical topics (AI Cloud, HPC, full-stack AI infrastructure) into clear, compelling narratives
Oversee creation of thought leadership, technical storytelling, and executive voice amplification for social channels
Drive always-on content engines and moment-based marketing

Community & Audience Growth

Build and nurture global communities of practitioners, developers, and enterprise buyers
Develop programs that turn audiences into advocates and contributors
Scale engagement strategies that go beyond vanity metrics to meaningful interaction

Cross-Functional Influence

Partner with Product, Developer Relations, PR, and Demand Gen to align messaging and campaigns
Support executive leadership in building high-impact personal brands
Act as a strategic advisor on digital presence and narrative positioning

Performance & Optimization

Define and track KPIs tied to growth, engagement, and business impact
Use data and experimentation to continuously refine strategy
Own reporting frameworks that connect social to pipeline and brand outcomes

What We’re Looking For

Experience

10+ years in social media, digital strategy, or content leadership
Proven track record of scaling global B2B tech brands to millions of followers
Experience in AI, Cloud, HPC, SaaS, or deep tech environments
Demonstrated success building repeatable, scalable growth systems

Expertise

Deep understanding of social platform mechanics, algorithms, and emerging trends
Strong grasp of AI tools and automation in content creation
Experience building AI-native or AI-enhanced workflows
Exceptional storytelling ability, especially for technical audiences

Mindset

Builder mentality: you create systems, not just campaigns
Highly experimental and data-driven
Comfortable operating at global scale and high ambiguity
Equal parts strategist and operator

Bonus Points

Experience growing developer or technical communities
Background working with executive thought leadership at scale
Familiarity with AI video, or generative content systems
Experience managing or scaling distributed/global teams

Why Nscale

At Nscale, we’re a team of builders, storytellers, and technologists who believe in openness, trust, and relentless innovation. You’ll join a company where your voice matters and where creativity meets real impact.

If you love experimenting, collaborating, and making bold ideas go viral this is your next big move.

The range below reflects the base salary for the position. Actual compensation may vary based on job-related factors such as skill set, experience, education, and location. In addition to base salary, this role may be eligible for bonus, equity, and/or commission programs. Nscale may offer a competitive benefits package including medical, dental, vision, flexible paid time off, parental leave, and retirement plan participation.

Salary Range$110,000—$190,000 USD

For information on how Nscale handles candidate personal data, please see our Employee & Candidate Privacy Notice: Here.

Nscale does not accept unsolicited candidate submissions from recruitment agencies.

How we rate this

Senior Social Media Lead at Nscale rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Social Media Lead is an open job at Nscale.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $110k-$190k a year.
The role is based in New York; San Francisco.
The job was posted on August 27, 2026.
Seniority: senior.
Applications are handled by Nscale. Apply on Nscale

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Social Media StrategyAI WorkflowsCommunity BuildingContent MarketingB2b Marketing

Also common in marketing jobs at this level

AI agents LLM Python Generative AI Machine learning SQL

Pay

This job starts at: $110k
Typical marketing job: $148k

This posting starts 26% below the typical marketing job. See marketing jobs

Questions you could be asked

Tell me about a project where social media strategy was part of your work. What did you do?
Tell me about a project where ai workflows was part of your work. What did you do?
Tell me about a project where community building was part of your work. What did you do?
Tell me about a project where content marketing was part of your work. What did you do?
Tell me about a project where b2b marketing was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Social Media Strategy, AI Workflows, Community Building, Content Marketing, and B2b Marketing. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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