SEO & AEO Manager

Campfire is hiring an SEO & AEO Manager in San Francisco, United States. Level rates it ; you can apply on Campfire.

Level's read on this job

Works on AI ●●●○ is how Level rates this role: the daily work is on AI products, without building the model.
Tools and skills the posting cites include Google Search Console, Ga4 and Ahrefs.
Level classifies it as a senior role.
Level lists 51 other open roles at Campfire.

AI in this role

Own both classic SEO and answer-engine optimization (AEO) to drive organic traffic and AI-citation visibility.

Google Search ConsoleGa4AhrefsSemrushScreaming Frog

seoaeocontent-strategytechnical-seoanalytics

About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the role

Search has split into two surfaces: classic results and AI-generated answers. You'll own both for Campfire, growing qualified organic traffic and pipeline while making Campfire the source that answer engines cite when buyers ask questions in our category. You'll set the strategy, run the technical and content programs that deliver it, and build the measurement that proves it works.

What you'll do

Own the organic strategy and roadmap: keyword and topic research, site architecture, technical SEO, on-page and internal linking, and a content program tied to pipeline.
Build the answer-engine optimization program: identify the questions buyers ask LLMs and AI search surfaces, create and structure content those systems retrieve and cite (schema, entity clarity, source-worthy pages), and track share of citation over time.
Co-plan with the Content / Storytelling team: you own search-intent and answer-intent content, they own narrative and video, and you agree a shared voice and calendar so nothing is duplicated.
Work with the Social Media Manager on Reddit and community presence that strengthens AEO visibility without gaming it.
Own technical SEO health with the web owner or agency: crawlability, Core Web Vitals, structured data, migrations and site performance.
Build measurement for both surfaces: rankings, organic pipeline, AI-visibility tracking, and reporting on what drives qualified demand.
Run digital PR and link-earning programs built on original data, tools and research.

What you'll bring

7+ years in B2B SEO with demonstrated pipeline impact, including at least one program you built from scratch or turned around.
Hands-on with the standard toolkit (Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog or similar) and comfortable in a CMS.
A working understanding of how LLM-based search and answer engines retrieve, rank and cite sources, and a clear point of view on what's real versus hype in AEO.
Strong technical SEO fundamentals; you write specs engineers can act on.
Content strategy skill: you brief writers, edit for clarity and know what a source-worthy page looks like.
Analytical and structured; you build measurement before you scale.

Nice to have

Experience with AI-visibility tracking tools (Profound, Peec, or a hand-rolled tracker).
Basic Python or SQL for analysis at scale.
Multi-region or international SEO experience, since the EMEA build-out is underway.

What success looks like in 60 days

Technical and content audit complete; SEO/AEO roadmap published with quarterly targets.
Baseline measurement live for organic pipeline and AI-answer visibility.
First AEO-optimized content cluster shipped and content boundaries agreed with Brand.

How we rate this

SEO & AEO Manager at Campfire rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

SEO & AEO Manager is an open job at Campfire.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in San Francisco.
The job was posted on September 21, 2026.
Seniority: senior.
Applications are handled by Campfire. Apply on Campfire

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

SeoAeoContent StrategyTechnical SeoAnalyticsGoogle Search ConsoleGa4Ahrefs

Questions you could be asked

Tell me about a project where seo was part of your work. What did you do?
Tell me about a project where aeo was part of your work. What did you do?
Tell me about a project where content strategy was part of your work. What did you do?
Tell me about a project where technical seo was part of your work. What did you do?
Tell me about a project where analytics was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Seo, Aeo, Content Strategy, Technical Seo, and Analytics. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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