Social Media Lead

Cognition is hiring a Social Media Lead in New York, United States. Level rates it ; you can apply on Cognition.

Level's read on this job

Works on AI ●●●○ is how Level rates this marketing role: the daily work is on AI products, without building the model.
The posting mentions Cursor and Devin among its tools and skills.
Level classes it as a lead role.
Cognition has 107 other open roles on Level.
Posted in the last few days.

AI in this role

CursorDevin

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

Role Mission

Developers hear about Devin mostly from other developers, and most of that happens on X and LinkedIn. Our social accounts are one of the most direct lines we have to the people we build for, and today they are run part-time by people with other jobs.

You will run them full-time. You decide what we post and when, show what Devin can actually do, answer people, and make sure our launches reach the developers who should see them. You will also work with creators and with paid social so good posts get more reach. This role needs someone who already knows how developers talk online and can represent us well there every day.

What You'll Accomplish

Run our accounts: Own Cognition and Devin on X and LinkedIn day to day: the calendar, the posts, the replies.
Show the product: Turn launches, demos, customer stories and research into posts developers want to share.
Be in the conversation: Respond to questions, engage with people building with Devin, and handle criticism directly and well.
Make launches travel: Plan the social side of every launch with the launch and creative teams.
Work with creators: Build relationships with developer and AI creators and coordinate with paid social and influencer programs.
Know what's working: Track reach and engagement in a simple way and adjust.

Exceptional Candidates Have Demonstrated

A track record on social: You've grown an account developers follow, whether your own or a company's.
Technical understanding: You create a Devin demo and communicate what's impressive about it, and explain it simply.
Clear, quick writing: Short, plain, and often funny. You know the difference between a post and a press release.
Judgment: You know what to post, what not to, and when to let something go.
Opinions: You have views on how we should show up online and you'd share them.

We care more about demonstrated capability than years of experience.

Resources & Environment

A product developers already talk about, and constant new material to post
Direct access to the founders, engineers and researchers behind it
A small marketing team with very little process

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.

How we rate this

Social Media Lead at Cognition rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Social Media Lead is an open job at Cognition.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in New York City.
The job was posted on November 10, 2026.
Seniority: lead.
Applications are handled by Cognition. Apply on Cognition

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

CursorDevin

Also common in marketing jobs at this level

AI agents LLM Python SQL AWS Generative AI

Pay

Typical marketing job: $147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

What's a project where you used Cursor hands-on?
Walk me through how you've used Devin in your day-to-day work.
Describe a typical day in a role like this one: which parts run through AI directly?
If you removed AI from this role, what would be left, and how do you decide what still needs a human?

Adapt your resume

List these exact terms on your resume: Cursor and Devin. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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