Social & Video Content Lead – IMDb India, IMDb India

Amazon is hiring a Social & Video Content Lead – IMDb India, IMDb India in Mumbai, India. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include Instagram, Youtube and X.
Level classifies it as a lead role.
Level lists 21,000+ other open roles at Amazon.

AI in this role

Social & Video Content Lead to own IMDb India's editorial voice, content strategy, and community growth across major social platforms.

instagramyoutubex

content-strategysocial-mediaeditorialvideo-productionproject-managementdata-analytics

As a Social & Video Content Lead at IMDb, you will own IMDb India’s editorial voice and content strategy across Instagram, X & YouTube with the goal of building a strong community of entertainment professionals and fans. You will leverage IMDb’s data & features and be guided by audience interest. You will own all social content, regardless of content type, from everyday social posts and statics to short-form video, talent-led content and original programming.

You will work independently, managing agencies and production partners, taking ideas from insight → concept → treatment → production → launch → optimization. You will ensure the final output reflects IMDb’s voice and creative standards. You will translate business needs and make data-driven decisions by understanding what is working, identify opportunities for growth and continually evolve our content strategy.

Key job responsibilities
Key job responsibilities
• Own IMDb India’s editorial voice and social/content strategy across Instagram, YouTube and X, regardless of format: editorial posts, statics, short-form video, long-form video, talent content or original programming.
• Build an integrated editorial calendar and content roadmap that balances always-on social content, entertainment/cultural moments, talent, IMDb data/features, original programming and business priorities - using audience insights, platform trends, performance data and business priorities.
• Own the external agency/production ecosystem, overseeing that editors, producers and agencies are aligned to IMDb's creative standards and growth objectives; assess and reshape the current agency model where needed.
• Develop original content concepts and IPs for IMDb, including recurring YouTube series, social franchises and tentpole formats. Use IMDb’s unique data, product and entertainment expertise to create differentiated, ownable formats, rather than simply participating in trends.
• Own professional engagement and execution for social, including identifying opportunities, developing talent concepts and directing talent shoots and social collaborations.
• Own performance and learning, using engagement, watch time, retention, audience growth and other platform metrics to continually improve formats and programming.

About the team
With great power comes great responsibility... IMDb India team is responsible for meeting the needs of our audience in India and growing our customer base across fans and professionals. IMDb is the #1 movie destination in the world with more than 250 million unique monthly visitors. IMDb sits at the intersection of the entertainment, media, and technology inside the world’s most innovative and consumer-centric company – Amazon.com. IMDb employees enjoy the benefits of working for Amazon with the autonomy of working on a small, nimble team.

Basic qualifications

- 5+ years of professional non-internship marketing experience

Preferred qualifications

- Experience using data and metrics to drive improvements

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Social & Video Content Lead – IMDb India, IMDb India at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Social & Video Content Lead – IMDb India, IMDb India is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in IN, MH, Mumbai.
The job was posted on September 29, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Content StrategySocial MediaEditorialVideo ProductionProject ManagementData AnalyticsInstagramYoutube

Questions you could be asked

Tell me about a project where content strategy was part of your work. What did you do?
Tell me about a project where social media was part of your work. What did you do?
Tell me about a project where editorial was part of your work. What did you do?
Tell me about a project where video production was part of your work. What did you do?
Tell me about a project where project management was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Content Strategy, Social Media, Editorial, Video Production, and Project Management. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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