MastercardSpecialist, B2B Marketing Operations
Mastercard is hiring a Specialist, B2B Marketing Operations in New York, United States. Level rates it ; you can apply on Mastercard.
Level's read on this job
- Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
- Tools and skills the posting cites include b2b marketing, event management and campaign management.
- Level classifies it as a mid-level role.
- Level lists 1,100+ other open roles at Mastercard.
AI in this role
Support B2B marketing operations by managing events, tracking performance metrics, and driving cross-functional campaign execution.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Specialist, B2B MarketingOverviewAs a Specialist in CNPF (Commercial and New Payment Flows) B2B Marketing, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US teams: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises. You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly.
Key Responsibilities:
• Event development and ownership: Deliver on and evolve the CNPF event attendance strategy for sales and business development teams including owned (e.g. MA sponsorship-led) and attended (e.g. trade and industry) experiences. Includes event creation, contracting, message and collateral development, sales engagement and collaboration, participation measurement and reporting.
• Measurement and Alignment: Monitor campaign performance metrics across marketing initiatives, analyze outcomes, and develop optimizations to increase their effectiveness. Track and report on performance metrics for marketing programs and campaigns, ensuring engagement with business objectives.
• Thought Leadership: Work with product, global marketing, sales/BD and research teams to outline and execute on key thought leadership needs to drive key messaging into the marketplace.
• Cross-functional Collaboration: Work with internal teams including product, marketing operations, Sponsorships, Media, Communications, agency partners, legal, and sales to ensure seamless execution and compliance of marketing initiatives.
• Identify Growth Opportunities: Partner with account managers to identify gaps and propose marketing solutions that drive results.
Who You Are:
• Team Player & Relationship Builder: You’re a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing team.
• Effectiveness Engine: You build solutions – with technology, communications, and data – that make processes more efficient, effective and helpful.
• Proactive Problem Solver: You anticipate challenges and take initiative to drive improvements.
• Communicator: You can tailor your communication style and content to fit the intended audience and purpose. Your communication is clear, specific, and effective.
• Creative: You excel in developing compelling marketing content that speaks to digital-savvy audiences and are interested in seeking out and brainstorming new approaches to drive higher effectiveness.
• Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus.
• Technologically savvy: Strong Microsoft Office (Excel& PowerPoint) and AI skills.
Beneficial
• Background in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales – e.g. Salesforce.
• Familiarity with event and experiential marketing, media planning and strategy.
ams.Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Pay Ranges
Purchase, New York: $84,000 - $135,000 USDHow we rate this
Specialist, B2B Marketing Operations at Mastercard rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- Typical marketing job
- $147k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where b2b marketing was part of your work. What did you do?
- Tell me about a project where event management was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
- Tell me about a project where cross functional collaboration was part of your work. What did you do?
- Tell me about a project where marketing operations was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: B2b Marketing, Event Management, Campaign Management, Cross Functional Collaboration, and Marketing Operations. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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