Sr. GTM Specialist, ADSP, Sales GTM, Amazon Ads

Amazon is hiring a Sr. GTM Specialist, ADSP, Sales GTM, Amazon Ads in Toronto, Canada. It pays CAD 111k-CAD 186k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this sales role: aI is not part of the work.
The posting mentions go to market, ad tech and sales strategy among its tools and skills.
Level classes it as a senior role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Drive global go-to-market strategy and sales enablement for Amazon's ad tech and Open Internet solutions.

go-to-marketad-techsales-strategyproduct-marketingcross-functional-leadership

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. If you’re interested in innovative advertising solutions with a relentless focus on the customer, you’ve come to the right place!

The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the sales teams who sell it. Given this team’s unique position within the Sales org, the SGTM organization is called upon to drive GTM strategy when doing so results in clear benefits for our customers.

We're seeking a WW GTM to join our Sales GTM (SGTM) organization focused on Amazon ad tech and Open Internet, with STV at the center. The ideal candidate will be an industry veteran with deep ad tech and STV expertise, bringing complex products and solutions to market. As the voice of both our customers and global sales teams, you'll help organizations navigate maximizing advertising effectiveness. You'll bridge the crucial gap between market needs and product development, ensuring our customer understand how our solutions meet business objectives across global markets.

Key job responsibilities
• Drive the global Amazon ad tech and Open Internet sales strategy by serving as a primary liaison between Product organizations and global sales teams
• Develop and implement comprehensive GTM strategies that address varied requirements across regions
• Partner with other SGTM teams to create and maintain sales enablement frameworks that help teams articulate our ad tech and open internet capabilities to customers and stakeholders
• Partner with Product Marketing to develop compelling narratives around our ad tech advertising solutions
• Analyze, contextualize and communicate industry developments to sales teams and customers
• Support global sales teams gathering voice of the customer (VOC) and blockers
• Collaborate with Product teams to ensure GTM strategies align with holistic Amazon Ads Sales GTM
• Establish a partnership with internal and external senior business leaders to drive the business forward
• Identify and provide the right metrics to measure success, providing meaningful feedback to stakeholders through ownership of monthly organizational business reviews
• Develop and execute weekly, and monthly action plans that increase adoption of strategic initiatives
• Effectively communicate the business strategy to all levels of the organization, up to and including SVPs

Basic qualifications

- 5+ years of developing, negotiating and executing business agreements experience
- 5+ years of professional or military experience
- Bachelor's degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences

Preferred qualifications

- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 111,300.00 - 185,800.00 CAD annually

How we rate this

Sr. GTM Specialist, ADSP, Sales GTM, Amazon Ads at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sr. GTM Specialist, ADSP, Sales GTM, Amazon Ads is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is CAD 111k-CAD 186k a year.
The role is based in CA, ON, Toronto.
The job was posted on September 11, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Go To MarketAd TechSales StrategyProduct MarketingCross Functional Leadership

Also common in sales jobs at this level

AI agents AWS Generative AI Azure Google Cloud Machine learning

Pay

Typical sales job: $139k

Use the typical sales figure as a reference when pay comes up. See sales jobs

Questions you could be asked

Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where ad tech was part of your work. What did you do?
Tell me about a project where sales strategy was part of your work. What did you do?
Tell me about a project where product marketing was part of your work. What did you do?
Tell me about a project where cross functional leadership was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Go To Market, Ad Tech, Sales Strategy, Product Marketing, and Cross Functional Leadership. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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