Sr. Marketing Manager, Bee

Amazon is hiring a Sr. Marketing Manager, Bee in San Francisco, United States. It pays $157k-$213k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Works on AI ●●●○ is how Level rates this marketing role: the daily work is on AI products, without building the model.
Pay on this posting starts 7% higher than the typical marketing posting on Level.
The posting mentions Excel, Tableau and SQL among its tools and skills.
Level classes it as a senior role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Lead go-to-market strategy, positioning, and community building for an ambient AI wearable and intelligence system at Amazon.

ExcelTableauSQL

marketinggo-to-marketbrand-strategycommunity-management

Bee is building Amazon's personal context layer, a wearable and an intelligence system that capture the customer's day and turn it into private memory that makes every Amazon surface more personal. We were acquired by Amazon and operate as a startup inside it: small team, fast shipping, high ownership.

You will translate product capability into launches customers understand, not feature lists, but the reason someone wears an always-on device and pays a subscription for what it remembers. It means owning Bee's voice everywhere it shows up: social, community, app store, packaging, the website, the launch moment. It means owning the community we already have, our best customers buy Bee for their spouses, parents, and colleagues, and they tell us what to build next, and building the referral motion that behavior implies. And it means leading category education, because most of the market has never heard of ambient AI.

A day in the life
- Own positioning and messaging for Bee. Define what the product is, who it's for, and why it matters.
- Run launches end to end.
- Own social. Set the voice, plan the calendar, and ship the work.
- Own community. Our most engaged customers are our best source of insight and our most effective acquisition channel.
- Lead category education. Ambient AI is new and most people have never heard of it. Build the brand and content work that explains what it is, why it helps, and why Amazon is the right company to build it.

About the team
Bee is a small team building a new kind of product inside Amazon.

We were a startup, we were acquired, and we still operate like the former, we ship fast, we make decisions in the room, and everyone here does more than their title.

Basic qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 157,100.00 - 212,600.00 USD annually

How we rate this

Sr. Marketing Manager, Bee at Amazon rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sr. Marketing Manager, Bee is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $157k-$213k a year.
The role is based in US, CA, San Francisco.
The job was posted on August 7, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

MarketingGo To MarketBrand StrategyCommunity ManagementExcelTableauSQL

Also common in marketing jobs at this level

AI agents LLM Python Generative AI Machine learning AWS

Pay

This job starts at: $157k
Typical marketing job: $147k

This posting starts 7% above the typical marketing job. See marketing jobs

Questions you could be asked

Tell me about a project where marketing was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where brand strategy was part of your work. What did you do?
Tell me about a project where community management was part of your work. What did you do?
Walk me through how you've used Excel in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Marketing, Go To Market, Brand Strategy, Community Management, and Excel. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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