AmazonSr. Marketing Manager, Career Choice
AI in this role
Leads global marketing campaigns, content strategy, and communications for Amazon's Career Choice employee upskilling program.
As a single threaded owner, you will own the global Career Choice narrative and messaging strategy end-to-end. That means building and maintaining messaging pillars, creating and distributing success stories across internal and external channels (OIC, News in 90, A to Z TV, aboutamazon.com, PR), and leading marketing campaigns for program enhancements, new country launches, and employer partnerships. You will set content guardrails, manage approval workflows, and coordinate with PR, Policy, AXU, and country teams to ensure consistent, high-quality storytelling worldwide. You will also develop marketing materials for external employer partners and produce job transition success stories that connect Career Choice graduates with real career outcomes.
This role operates at the center of a complex stakeholder map - partnering with PR on media strategy, briefing internal channels on stories, aligning with AXU on how Career Choice ladders into the Grow Pillar narrative, and syncing with the Program Team to prevent campaign overlap. You will drive external visibility across media, social, events, education partners, employer partners, and Amazon corporate channels. The right candidate is a strategic storyteller who can operate at the 30,000-foot narrative level and the ground-level content calendar in the same week. You thrive in a matrixed environment, bring a track record of driving measurable external visibility for a workforce or education program, and know how to move fast while keeping messaging tight.
Key job responsibilities
Own and maintain the global Career Choice narrative, messaging pillars, and positioning
Create and curate success stories globally across internal and external channels
Lead global marketing campaigns for program launches, enhancements, and country expansions
Build and manage a global content calendar and distribution strategy
Set and enforce content and communications guardrails across all Career Choice marketing
Coordinate with PR on media strategy, press releases, and spokesperson preparation
Partner with AXU to ensure Career Choice stories ladder into the Together at Amazon Grow Pillar narrative
Sync with the Program Team to prevent campaign overlap and ensure consistent associate-facing communications
Create marketing materials and success stories for external employer partners
Produce job transition success stories that link Career Choice graduates with career outcomes
Drive external visibility across media, social, events, conferences, and partner channels
Track and report on content performance, media coverage, and external visibility KPIs
Manage approval workflows and review all external-facing Career Choice content
Basic qualifications
7+ years of marketing, communications, or content strategy experience
5+ years of leading global or multi-market marketing campaigns
Experience building and managing narrative and messaging frameworks
Experience coordinating across multiple stakeholder groups (PR, policy, brand, program teams)
Experience creating content for both internal and external audiences at scale
Strong written and oral communication skills, including executive-level presentations
Preferred qualifications
Experience in workforce development, education, employer branding, or social impact marketing
Experience working with earned media, press strategy, and external communications
Experience managing content across multiple distribution channels simultaneously
Experience working with or presenting to VP-level stakeholders
Experience in a matrixed, global organization with country-level marketing coordination
Familiarity with employer partnership marketing or talent pipeline storytelling
Basic qualifications
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
Preferred qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
How we rate this
Sr. Marketing Manager, Career Choice at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where content strategy was part of your work. What did you do?
- Tell me about a project where marketing campaigns was part of your work. What did you do?
- Tell me about a project where communications was part of your work. What did you do?
- Tell me about a project where storytelling was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Content Strategy, Marketing Campaigns, Communications, and Storytelling. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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