Sr Marketing Measurement Manager, Amazon Luna

Amazon is hiring a Sr Marketing Measurement Manager, Amazon Luna in Culver City, United States. It pays $143k-$193k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
Pay on this posting starts in line with the typical marketing posting on Level.
The posting mentions marketing analytics, attribution modeling and brand research among its tools and skills.
Level classes it as a senior role.
Amazon has 21,000+ other open roles on Level.

AI in this role

Lead marketing analytics, measurement, attribution, and brand research for Amazon Luna.

marketing-analyticsattribution-modelingbrand-researchcreative-testingmedia-planning

Amazon Luna is hiring a Senior Marketing Analytics and Measurement Manager to be the marketing expert in research and measurement — translating marketing context into clear, actionable insights for cross-functional partners. This role leads measurement across paid media, social/creator marketing, creative testing, and brand research, supporting three core teams: Media, Social, and Brand Strategy. The ideal candidate is an enabler of data-led decisions and a critical partner across all marketing disciplines.

This is an advisory and framework-setting role. You'll partner with BIE, Finance, and Business Strategy to close the marketing measurement gaps — identifying the right metrics at each funnel stage, distinguishing brand measurement from performance KPIs, defining creative testing frameworks, and ensuring every approach reflects how marketing efforts drive outcomes. You are the bridge between data experts, econometrists, business leads and our internal and external agencies.

Key job responsibilities
Measurement & Attribution
- Define measurement requirements and the right metrics for each use case — clearly separating upper-funnel brand metrics from performance KPIs
- Translate marketing strategy into clear attribution requirements for BIE, Finance and business;
- Serve as the marketing measurement SME for brand lift studies and brand health tracking via third-party providers
Social & Creator Analytics
- Build and own the framework for measuring organic social and creator/influencer effectiveness — defining methodologies, metrics, benchmarks, and total media value.
- Measure the interplay between earned (creator), owned (organic social), and paid media to inform budget allocation across channels
Creative Testing & Optimization
- Define the measurement framework for creative performance testing — establishing how ad creative, messaging variants, and format effectiveness are evaluated across channels
- Partner with media and social teams on A/B and multivariate testing design; translate results into optimization recommendations
- Onboard and own the creative pre-testing solution — establishing the methodology, benchmarks, and reporting standards
Brand Research & Measurement
- Own the brand health tracking — defining methodology, cadence, and KPIs for monitoring brand awareness, perception, and consideration
- Lead brand lift study design and interpretation across campaigns; define how brand research insights integrate into media and creative strategy through feedback loops
Experimentation & Learning
- Provide marketing parameters and hypotheses for experimentation design — identifying what to test, which audiences to target, and what success looks like across media, creative, and brand
- Partner with BIE and Data Science on incrementality test design (geo-lift, holdout, matched market), providing the marketing context that shapes test structure and interpretation
- Translate experimentation results into actionable optimization recommendations, connecting statistical findings to marketing decisions
Insights & Stakeholder Translation
- Translate complex measurement data into clear, actionable context for leadership, Finance, and cross-functional partners
- Deliver regular insights on media efficiency, creative performance, brand health, and investment optimization — framing findings in terms stakeholders can act on
- Define reporting requirements and KPI frameworks for BIE dashboards
Cross-Functional Partnership
- Serve as the primary marketing measurement liaison to BIE, Finance and business
- Partner with BIE on attribution model development and with Finance on budget alignment, ensuring models reflect real marketing behavior and connect investment to business outcomes
- Coordinate with external agencies on tagging standards and measurement alignment

About the team
The Amazon Gaming Marketing team is the engine behind how players discover and engage with Amazon Luna, Amazon's cloud gaming service that brings 60+ games to Prime members at no additional cost. Our team spans three core disciplines: Media, Social, and Brand Strategy, working together to grow awareness, deepen player engagement, and shape how Luna shows up across channels. We operate at the intersection of entertainment, technology, and data, using measurement and insights to drive creative, high-impact marketing in a fast-evolving gaming landscape. Based across Culver City, Seattle, and New York, we are a collaborative, analytically minded group building the playbook for marketing a cloud-native gaming platform within one of the world's most recognized brands.

Basic qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

How we rate this

Sr Marketing Measurement Manager, Amazon Luna at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sr Marketing Measurement Manager, Amazon Luna is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $143k-$193k a year.
The role is based in US, CA, Culver City.
The job was posted on October 2, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Marketing AnalyticsAttribution ModelingBrand ResearchCreative TestingMedia Planning

Also common in marketing jobs at this level

AI agents AWS Generative AI Python Machine learning LLM

Pay

This job starts at: $143k
Typical marketing job: $147k

This posting starts close to the typical marketing job. See marketing jobs

Questions you could be asked

Tell me about a project where marketing analytics was part of your work. What did you do?
Tell me about a project where attribution modeling was part of your work. What did you do?
Tell me about a project where brand research was part of your work. What did you do?
Tell me about a project where creative testing was part of your work. What did you do?
Tell me about a project where media planning was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Marketing Analytics, Attribution Modeling, Brand Research, Creative Testing, and Media Planning. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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