Sr Technical Program Manager, Guidance & Personalization

Amazon is hiring a Sr Technical Program Manager, Guidance & Personalization in New York, United States. It pays $164k-$221k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this role Works on AI ●●●○: the daily work is on AI products, without building the model.
The posting mentions APIs, technical program management and cross functional leadership among its tools and skills.
Level classes it as a senior role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Drive cross-functional programs to deliver AI-powered personalization and agentic experiences for advertisers.

APIs

technical-program-managementcross-functional-leadershipapi-infrastructureproduct-management

Amazon Ads is one of the fastest-growing businesses at Amazon — and the GPS (Guidance, Personalization, and Security) team is at the center of how advertisers experience it. Join us in building AI-powered guidance and personalization for sellers, vendors, and offsite advertisers. As a Sr. Technical Program Manager on GPS, you will drive programs that directly shape how millions of advertisers interact with the Amazon Ads console through agentic experiences, unified APIs, and whole-page personalization.

GPS enables partners across Amazon Ads to deliver recommendations, insights, alerts, and GenAI interactions to sellers, vendors, agencies, and creators worldwide. We provide the UX components, low-code delivery infrastructure, feedback mechanisms, telemetry, and security infrastructure that power the advertiser experience.

Key job responsibilities
- Drive cross-functional programs across Product, UX, Engineering, and Science teams to deliver AI-powered personalization experiences for advertisers at scale
- Own program planning and execution for platform API infrastructure, including consolidating fragmented systems into unified, domain-modeled interfaces that serve multiple channels and consumer applications
- Coordinate delivery of agentic and AI-native experiences that transform how advertisers discover insights, receive recommendations, and take action within the advertising console
- Manage complex migration and unification programs spanning multiple engineering teams, tracking dependencies, resolving blockers, and aligning stakeholders from VP-level strategy through engineering execution
- Drive security and access management programs that govern how internal and external users interact with advertiser accounts across multiple account types and provisioning systems
- Establish mechanisms to measure and improve team delivery velocity, including code review throughput, partner onboarding timelines, and feature launch cadence
- Align cross-organizational stakeholders on technical trade-offs, write strategic documents, and present recommendations to senior leadership
- Identify systemic operational risks — such as gaps in provisioning ownership or inconsistent API contracts — and drive them to resolution before they surface as escalations

Basic qualifications

- 5+ years of technical product or program management experience
- 3+ years of software development experience
- 5+ years of technical program management working directly with software engineering teams experience
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience building and evaluating system-level technical design
- Experience developing and executing/delivering product and technical roadmaps

Preferred qualifications

- 5+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience
- Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 163,600.00 - 221,300.00 USD annually
USA, WA, SEATTLE - 148,700.00 - 201,200.00 USD annually

How we rate this

Sr Technical Program Manager, Guidance & Personalization at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sr Technical Program Manager, Guidance & Personalization is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $164k-$221k a year.
The role is based in US, NY, New York.
The job was posted on April 30, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Technical Program ManagementCross Functional LeadershipAPI InfrastructureProduct ManagementAPIs

Questions you could be asked

Tell me about a project where technical program management was part of your work. What did you do?
Tell me about a project where cross functional leadership was part of your work. What did you do?
Tell me about a project where api infrastructure was part of your work. What did you do?
Tell me about a project where product management was part of your work. What did you do?
Walk me through how you've used APIs in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Technical Program Management, Cross Functional Leadership, API Infrastructure, Product Management, and APIs. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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