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Attentive

Staff Software Engineer, Onsite Customer Growth

Attentive is hiring a Staff Software Engineer, Onsite Customer Growth in New York, United States. It pays $205k-$275k a year and Level rates it ; you can apply on Attentive.

Level's read on this job

  • Little AI ●○○○ is how Level rates this software engineer role: aI is not part of the work.
  • Pay on this posting starts 23% higher than the typical software engineer posting on Level.
  • The posting mentions system architecture, apis and full stack among its tools and skills.
  • Level classes it as a lead role.
  • Attentive has 30 other open roles on Level.

AI in this role

Define architectural strategy and build services and APIs for an AI-driven onsite customer growth platform.

system-architectureapisfull-stackoptimization
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.   Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.   With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role

The Onsite Customer Growth team develops features that help Attentive's customers grow through personalized experiences built directly on their websites. We focus on increasing list growth through investments in creative capabilities, experimentation, and AI-driven optimization. Our team builds the systems and product experiences that power onsite engagement for millions of users and help brands convert more visitors into subscribers and customers.

We're looking for a Staff Software Engineer to serve as a technical anchor for the team, shaping not just what we build, but how we build it. This is a role for someone who thinks in systems across multiple teams, drives durable architectural decisions, and accelerates the people around them as much as the product itself. You'll own the most complex, cross-cutting technical challenges in our onsite growth platform and define the technical strategy as the team scales.

This hybrid role is based in our New York office, with in-office collaboration Tuesday through Thursday each week.

What You'll Accomplish

  • Define and own the technical architecture for Attentive's Onsite Growth platform, setting direction for services, APIs, and shared infrastructure that multiple teams depend on
  • Lead cross-functional technical strategy in partnership with product, design, ML, and data science teams, driving the most complex, ambiguous problems from alignment to production
  • Identify and address systemic engineering risks (reliability gaps, scalability ceilings, and architectural debt) before they become blockers to the business
  • Build scalable backend services, APIs, and user-facing product capabilities that power onsite growth at Attentive's scale
  • Improve system observability, resiliency, and performance to ensure onsite experiences remain fast, reliable, and effective at scale
  • Mentor and develop other engineers, giving technical feedback, sponsoring growth, and helping the team level up as a whole
  • Contribute to a strong engineering culture through principled technical leadership and a consistent focus on customer impact

Your Expertise

  • 8+ years of professional software engineering experience, with a track record of leading complex systems at scale
  • Demonstrated staff-level impact: you've driven architectural decisions that shaped an entire product area or platform, not just a single feature
  • Deep proficiency in at least one modern programming language such as Java or TypeScript
  • Experience designing distributed systems, APIs, and microservices, and a solid understanding of reliability, scalability, and performance
  • Strong technical communication: you’ve written crisp RFCs, led productive design reviews, and made complex tradeoffs legible to non-engineers
  • Experience with cloud infrastructure and modern developer tooling (AWS, Docker, Kubernetes, relational databases, caching, queues, streaming)
  • A history of developing other engineers through mentorship, code review, and raising the standard of work around you
  • Curiosity, strong collaboration skills, and a genuine passion for building products that drive meaningful customer growth

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

  • The US base salary range for this full-time position is $205,000 - $275,000 annually + equity + benefits
  • Our salary ranges are determined by role, level and location

#LI-CW1

By applying for this position, your data will be processed as per Attentive's Privacy Policy.

Attentive Company Values Default to Action - Move swiftly and with purpose Be One Unstoppable Team - Rally as each other’s champions Champion the Customer - Our success is defined by our customers' success Act Like an Owner - Take responsibility for Attentive’s success   Learn more about AWAKE, Attentive’s collective of employee resource groups.   If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.   At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 

How we rate this

Staff Software Engineer, Onsite Customer Growth at Attentive rates 20 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

System ArchitectureAPIsFull StackOptimization

Also common in software engineer jobs at this level

Pay

This job starts at
$205k
Typical software engineer job
$167k

This posting starts 23% above the typical software engineer job. See software engineer jobs

Questions you could be asked

  1. Tell me about a project where system architecture was part of your work. What did you do?
  2. Tell me about a project where apis was part of your work. What did you do?
  3. Tell me about a project where full stack was part of your work. What did you do?
  4. Tell me about a project where optimization was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: System Architecture, APIs, Full Stack, and Optimization. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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