Startups Marketing Lead

Sentry is hiring a Startups Marketing Lead for a remote role open to applicants in United States. It pays $190k-$220k a year and Level rates it ; you can apply on Sentry.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
Pay on this posting starts 29% higher than the typical marketing posting on Level.
This is listed as a remote role.
Level classes it as a lead role.
Sentry has 41 other open roles on Level.

AI in this role

About Sentry

Software runs the world and the pace is faster than ever. Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building.

Trusted by 200,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future.

About the Role

Sentry already has a startup program: credits, partner deals with YC and a16z, a landing page with a terminal theme that developers actually think is cool. What we don't have is someone whose full-time job is making this program a real growth engine.

That's this role. You'll own startup marketing end-to-end: the partner ecosystem, the community presence, the acquisition programs, the brand in rooms full of founders and early engineers. You'll take what exists today and turn it into something that makes Sentry the default monitoring choice for every new company shipping code.

This role reports to the Head of Enterprise Marketing (yes, we get how this can be confusing, but she’s pretty cool) and works across Growth, Product Marketing, and DevEx. You'll have real autonomy to shape the strategy and build programs from scratch – but you'll also need to execute quickly, (kind of – we can explain more) measure what works, and kill what doesn't.

In this role you will

Be the face of Sentry for Startups. Represent Sentry at YC Demo Day, accelerator demo days, founder dinners, and SF and NY Tech Week. Partner with our events team to design founder-focused events worth showing up to. Build relationships with the people building the next generation of companies
Bring the partner program into existence. Turn our YC and a16z Speedrun type programs into a real partner program across accelerators, incubators, VC platform teams, and startup deal aggregators. Bundle partner benefits into one offer that makes Sentry's credits program a no-brainer inclusion in every startup perks stack.
Tell the builder stories and to establish the Sentry for Startups brand. Showcase the companies in our program with case studies, launch shoutouts, social, video. Founders and early engineers don't read whitepapers (we don't write them either).
Run the program. Own day-to-day program ops: applications, eligibility, credits, onboarding, etc. Evolve the credits structure and advocate for what startups actually need from Sentry. .
Own the startup acquisition funnel. Design programs that move early-stage companies from free plan → credits → active and successful paid.

You'll love this job if you

You've built a startup marketing or partnerships program at a company that sells to developers or technical teams, and you did it from close to zero.
You're a growth marketer who also knows how to work a room. You can run a paid campaign and also have a genuine conversation with a founder at a YC demo day afterparty.
You think Sentry's startup help center page that says "Open a DM to your best developer friend and type 'hey is Sentry good?'" is the right energy for this audience.
You'd rather launch something scrappy on Monday than present a polished deck about it on Friday.
Your career path has a few unexpected turns in it, and you think that makes you better at this job, not worse.

Qualifications

7+ years in marketing, growth, or partnerships, with significant time spent working with or inside early-stage startups
Experience building programs from scratch – not inheriting and optimizing, but actually standing something up
Track record of working across growth, brand, community, and partnerships (not just one lane)
Familiarity with the developer tools or B2B SaaS ecosystem
Experience managing partner relationships (accelerators, VCs, deal platforms) and getting real results from them
Bonus: you came to marketing from somewhere unexpected – operations, policy, legal, engineering, and it gives you a different lens on the work

Equal Opportunity at Sentry

Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.

If you need assistance or an accommodation due to a disability, you may contact us at accommodations@sentry.io.

Want to learn more about how Sentry handles applicant data? Get the details in our Applicant Privacy Policy.

How we rate this

Startups Marketing Lead at Sentry rates 31 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.