AmazonWeb Experience & Experimentation Lead, Amazon Supply Chain Services
Amazon is hiring a Web Experience & Experimentation Lead, Amazon Supply Chain Services in New York, United States. It pays $120k-$180k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
- The posting mentions Adobe Target, Adobe Analytics and Figma among its tools and skills.
- Level classes it as a lead role.
- Amazon has 21,000+ other open roles on Level.
- Posted in the last few days.
AI in this role
Lead web experimentation, CRO, and digital experience optimization across global supply chain web properties.
You will own the experimentation and conversion optimization program end-to-end: analyzing customer journeys to identify opportunities, designing solutions in partnership with art director contractors, running A/B and multivariate tests, and scaling what works. You bring a strong design and UX background — you think in wireframes, understand interaction patterns, and have a trained eye for what makes a web experience intuitive and compelling. You use customer data and usability insights as inputs to your design thinking, not as an end in themselves. This is a hands-on optimization role, not a research role.
You will sit alongside a Web Strategy & Program Lead (strategic projects), a Web Growth & Search Strategy Lead (SEO/AEO/content), and a Global Publishing Lead (publishing operations) — forming a collaborative team that covers the full lifecycle of the ASCS web presence from discovery through conversion.
Key job responsibilities
• Own the experimentation and conversion rate optimization (CRO) program for all ASCS web properties — defining the testing roadmap, prioritizing hypotheses based on business impact, and managing test execution in Adobe Target to drive measurable improvements in conversion and engagement
• Analyze customer journey and on-site engagement data using Adobe Analytics, heatmaps, and session recordings to identify friction points, drop-off patterns, and high-impact optimization opportunities
• Design and prototype page-level improvements — layout changes, interaction patterns, form optimizations, CTAs, and content hierarchy adjustments — using Figma, translating data insights into concrete design solutions
• Partner with art director contractors to bring test concepts to production-ready designs, ensuring visual quality and brand consistency while optimizing for performance
• Conduct targeted usability tests using UserTesting.com or equivalent platforms to validate design hypotheses and inform optimization decisions — lightweight, iterative testing that feeds the experimentation pipeline
• Collaborate cross-functionally with the web team, MarTech Operations (MTO) team, content team, and product marketing teams to ensure optimization insights inform content strategy, site architecture, and strategic project decisions
• Produce clear, data-driven reports that connect test results and design changes to business outcomes, contributing to bi-weekly performance reviews and WBR inputs
About the team
The Amazon Supply Chain Services (ASCS) Global Websites team is responsible for the web presence that powers ASCS marketing worldwide. We build, manage, and scale the digital experiences that connect Amazon's supply chain solutions — including fulfillment, transportation, and logistics services — with businesses across multiple regions and languages. Our team operates at the intersection of marketing, technology, and customer experience, driving innovation in how we deliver web content at global scale.
Basic qualifications
- Experience with A/B or multivariate testing
- Bachelor's degree in UX Design, Interaction Design, Digital Marketing, or similar degree
- 3+ years of experience in web design, conversion rate optimization, digital experience optimization, or a related role with a strong design/UX component
- Design and UX background required — demonstrated ability to evaluate, critique, and improve web experiences through a design-thinking lens, with proficiency in Figma for wireframing, prototyping, and design collaboration
- Proficiency in Adobe Analytics for web performance analysis, funnel reporting, and user behavior segmentation
- Experience with UX testing platforms such as UserTesting.com or equivalent tools for validating design decisions
- Strong analytical skills with the ability to translate quantitative and qualitative data into actionable design recommendations and business narratives
Preferred qualifications
- Hands-on experience with A/B and multivariate testing platforms, specifically Adobe Target
- Experience with behavioral analytics tools such as Hotjar, FullStory, Contentsquare, or Quantum Metric (heatmaps, session recordings, engagement scoring)
- Background in B2B or enterprise web experiences — understanding of longer sales cycles, multi-stakeholder audiences, and lead generation funnels
- Understanding of accessibility standards (WCAG) and inclusive design principles
- Experience with international/multi-locale web properties and localization considerations in web design
- Basic understanding of SEO/AEO principles and how on-site experience impacts search performance
- Experience with statistical methods for experiment design (sample sizing, significance testing)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 120,000.00 - 179,600.00 USD annually
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How we rate this
Web Experience & Experimentation Lead, Amazon Supply Chain Services at Amazon rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where conversion rate optimization was part of your work. What did you do?
- Tell me about a project where ab testing was part of your work. What did you do?
- Tell me about a project where ux design was part of your work. What did you do?
- What's a project where you used Adobe Target hands-on?
- Walk me through how you've used Adobe Analytics in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Conversion Rate Optimization, Ab Testing, UX Design, Adobe Target, and Adobe Analytics. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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