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Entain

Associate Creative Director

Entain is hiring an Associate Creative Director in London, United Kingdom. Level rates it ; you can apply on Entain.

Level's read on this job

  • Level rates this role Little AI ●○○○: aI is not part of the work.
  • Tools and skills the posting cites include Adobe Creative Suite, creative direction and copywriting.
  • Level classifies it as a senior role.
  • Level lists 294 other open roles at Entain.
  • The role was posted within the past two weeks.

AI in this role

Lead integrated creative briefs and campaigns across social, digital, film, and print as an Associate Creative Director.

adobe-creative-suite
creative-directioncopywritingart-directionstakeholder-managementcampaign-management

There's nothing like a career at Entain. We're a leading, global sports betting and gaming company and we're upping the excitement and increasing player safety. We're a FTSE company with iconic brands including Ladbrokes, Coral, BetMGM, Eurobet and bwin, and we have an energy that drives us to perform at the height of our potential. Whether you're an engineer, marketer or retail specialist, a career here is a complete game changer.

As we continue to expand our in-house creative capability, Entain Creative is growing to support a broader range of brands, campaigns and activation-led ideas. We're looking for an Associate Creative Director to play a key role in shaping that output, creating culturally relevant, socially fluent and channel-agnostic ideas that connect with audiences across the full customer journey.

Working closely with our Creative Directors, the Associate Creative Director will take a senior creative role across major briefs, from initial concept and creative development through to execution. You'll turn strategic and audience insight into bold creative ideas that can live across social, digital, film, experiential, activations and wider brand communications.

This is a hands-on creative leadership role. You'll originate ideas, shape the creative narrative, provide copy and art direction, and raise the standard of the work around you. You'll present and sell ideas to senior stakeholders, while collaborating with strategy, social, design and production to bring those ideas to life. You'll also help develop other creatives and contribute to a culture where bold thinking, collaboration and high creative standards are part of the everyday.

What you'll do

The Associate Creative Director will:

  • Lead integrated creative briefs from strategic thinking and concept development through to execution across social, digital, film, print, experiential and activations.
  • Develop original ideas rooted in audience and cultural insight, translating brand platforms into distinctive campaigns, experiences and content.
  • Provide strong copy and art direction, protecting the central creative idea as work moves from concept into production.
  • Lead social and digital shoots, including scripting and creative direction across production teams, crew and talent.
  • Present and sell creative thinking to senior stakeholders, while providing clear direction and constructive feedback to other creatives.

What this opportunity offers

As an Associate Creative Director, you'll:

  • Shape highly visible creative work across a portfolio of globally recognised betting and gaming brands.
  • Work across an unusually broad mix of channels, from film and social to experiential activations and real-world brand moments.
  • Influence projects at an early stage rather than simply executing predetermined creative solutions.
  • Help shape the creative standards and culture of an expanding in-house agency.

Essential skills and experience

The role requires:

  • Senior creative experience as an Associate Creative Director, Senior Creative or equivalent within an integrated, digital or creative agency environment.
  • A strong portfolio demonstrating original conceptual thinking and successful 360° campaigns across multiple channels.
  • Excellent copywriting and art direction instincts, with the ability to turn strategic insight into simple, powerful creative ideas.
  • Hands-on production experience, including taking concepts into shoots and working confidently with production teams, crew and talent.
  • Strong knowledge of social and digital platforms, combined with the confidence to present to senior stakeholders and guide other creatives.

Benefits include

  • Generous group bonus scheme
  • Hybrid working – 2 days in the office
  • Private medical insurance
  • Pension scheme – matched to 6%
  • Additional "It's Your Game" day off to use at either Christmas or New Year
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development
  • Share save scheme

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

If you're a senior creative who loves finding the big idea and is equally comfortable shaping the work, selling it and seeing it through into production, we'd love to hear from you. Please include your portfolio with your application.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

#LI-Hybrid

#LI-JO1

This is a hybrid remote/in-office role.

How we rate this

Associate Creative Director at Entain rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Creative DirectionCopywritingArt DirectionStakeholder ManagementCampaign ManagementAdobe Creative Suite

Questions you could be asked

  1. Tell me about a project where creative direction was part of your work. What did you do?
  2. Tell me about a project where copywriting was part of your work. What did you do?
  3. Tell me about a project where art direction was part of your work. What did you do?
  4. Tell me about a project where stakeholder management was part of your work. What did you do?
  5. Tell me about a project where campaign management was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Creative Direction, Copywriting, Art Direction, Stakeholder Management, and Campaign Management. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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