BM - DTP(血液肿瘤） - 上海

ROLE & RESPONSIBILITIES

• Design and execute product strategies to optimize the market presence of responsible products.
• Identify, develop, and mobilize key opinion leaders to optimize advocacy for responsible therapeutic area products.
• Work with cross-functional teams to achieve AZ product objectives, including commercial and hospital sales targets, share of voice, and market share.
• Develop deep customer insights through regular customer visits, frequent sales team interaction, and effective use of marketing research.
• Identify research needs, provide clear briefs to agencies, evaluate agency proposals, and manage research projects to support strategic decisions.
• Analyze and interpret research data to assist in strategic decision-making.
• Develop brand plans, brand execution plans, and long-range plans based on market data, customer and patient needs, treatment maps, and competitor insights.
• Conduct situation analysis with input from internal and external stakeholders, develop clear SWOT analysis, identify key issues, perform risk analysis, and build mitigation plans.
• Develop forecasts based on market dynamics and define positioning and communication strategies.
• Implement brand execution plans and monitor delivery against agreed measures, including market growth, AZ product growth, and market share.
• Manage forecasting and inventory processes to ensure appropriate stock levels.
• Support the Sales team to deliver sales objectives and activities, including product training, cycle meeting presentations, campaign development, field visits, and promotional material evaluation.
• Manage sample allocation in line with product strategy, where relevant to the market.
• Demonstrate deep product and therapy area knowledge, identify marketing opportunities based on medical, market, and competitor insights, and keep up with industry and therapeutic area trends through conferences and KOL interactions.
• Build and maintain global AZ networks and relationships through attendance at regional and global workshops; develop people and team where applicable.

REQUIREMENTS

• Strong customer insight, marketing research, market analysis, and strategic planning capability.

• Solid experience in brand planning, brand execution planning, forecasting, positioning, and communication strategy development.

• Ability to partner with Sales and cross-functional teams to deliver business objectives and execute product strategies.

• Strong product knowledge, therapy area knowledge, KOL engagement capability, and understanding of medical, market, competitor, and industry trends.
• People and team development experience is preferred where applicable.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.