Brand Manager
Novartis is hiring a Brand Manager. Level rates it ; you can apply on Novartis.
Level's read on this job
- Level rates this role Little AI ●○○○: aI is not part of the work.
- Some of the work can be done remotely, according to the posting.
- The posting mentions asset management, commercial excellence and cross functional collaboration among its tools and skills.
- Novartis has 890 other open roles on Level.
- Posted in the last few days.
AI in this role
Manage brand strategy and execution for pharmaceutical products at Novartis, with a passing mention of digital and AI tool usage.
Job Description Summary
Do you want to shape how a brand grows, from strategy to launch to real impact for patients? Join Novartis as a Brand Manager and take ownership of brand strategy and execution. Working closely with local leadership, regional and global marketing, and Medical, you'll turn customer insights into plans that drive growth and make a difference in patients' lives.#LI-Hybrid
Job Description
Major Accountabilities:
- Define brand strategy with local management and global marketing, and turn it into clear tactical plans
- Lead Integrated Brand Team and Launch Team content, and drive excellent execution
- Develop compliant, high-impact promotional and omnichannel campaigns
- Own brand budgets, forecasts and marketing mix to maximise return on investment
- Gather market and customer insights to spot new growth opportunities
- Track brand performance and the external environment, and act quickly to stay on course
- Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment
Requirements
- A university degree in life sciences, marketing, business or a related field
- At least 2 years of brand management or marketing experience in the pharmaceutical industry
- A strong understanding of pharma markets, customers and healthcare systems
- A proven track record of building and delivering brand strategies and plans
- Strong financial skills and experience managing budgets
- Confidence leading across functions and managing stakeholders in a matrix organisation
- A strategic, analytical and data-driven mindset
- Experience using digital and AI tools in your day-to-day work
Skills Desired
Asset Management, Change Agility, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Industry, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Therapeutic KnowledgeHow we rate this
Brand Manager at Novartis rates 20 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where asset management was part of your work. What did you do?
- Tell me about a project where commercial excellence was part of your work. What did you do?
- Tell me about a project where cross functional collaboration was part of your work. What did you do?
- Tell me about a project where digital marketing was part of your work. What did you do?
- Tell me about a project where healthcare industry was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Asset Management, Commercial Excellence, Cross Functional Collaboration, Digital Marketing, and Healthcare Industry. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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