Copy & Communications Lead

Own how ZURU's brands sound, from global packaging to every market we sell in

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Role Impact

You will own brand copywriting across our portfolio and set the standard for how our brands sound on pack, on screen, and in market. You'll write copy for global packaging, set brand guidelines, and lead a small team delivering copy across brands and markets.

This role suits a senior communicator with a proven writing and editing background: someone who can bring a brand to life through copy and who has the eye for detail to be the final sign-off on global packaging.

Roles & Responsibilities

Brand Copywriting

• Write copy for global packaging, product claims and brand taglines that cut through on shelf and deliver the brand's strategic direction

• Develop effective claims and trademarked technology names for ZURU Group's brands: compelling, evidence-backed statements that highlight product benefits, differentiate from competitors and resonate with consumers' needs and values

• Edit and elevate copy produced across the team, ensuring it is accurate, well-researched and achieves brand and marketing objectives across packaging, point of sale, social media, print, video and presentations

Brand Voice & Standards

• Partner with the strategy and branding teams to create and implement brand guidelines, translating brand platforms, positioning and personality into tone of voice, brand pillars, taglines and brand stories

• Hold every brand to those guidelines, keeping tone, messaging and branding consistent across on-pack and marketing communications, for every ZURU vertical and market

• Build and maintain communication frameworks for each brand, along with usage, warning and directional copy guidelines

• Maintain brand fact sheets (product names, variants and approved claims from NPD, Legal and Regulatory) for use in FAQs, customer service handbooks and brand communication frameworks

• Present and articulate brand communication strategies and recommendations to internal stakeholders

Team & Process

• Lead, mentor and develop a small team of writers, including an intern, setting the standard for best-in-class work and giving the feedback that helps them reach it

• Own the end-to-end copy creation and briefing process, keeping copy flowing efficiently to the design team

• Work with the Packaging Communications Manager to manage the copy translation workflow with third-party providers, ensuring localised market copy is accurate, on brand and correctly incorporated into artwork

• Review, approve and sign off all packaging artwork across every market before dispatch to print, covering layout, tone of voice, accuracy and brand consistency

• Partner with Regulatory and Compliance to set communication standards, and ensure all claims and on-pack language meet market-specific regulatory requirements

Skills & Experience

• Minimum 10 years' experience in a communications, copywriting or editing role, preferably within FMCG

• Outstanding writing and editing skills, with forensic attention to detail

• Experience owning brand voice across a portfolio, and writing to established brand platforms

• Understanding of consumer behaviour, messaging hierarchies and how to write commercially minded copy that cuts through crowded categories

• Experience with packaging or regulated copy, including claims and compliance-sensitive language, is desirable

• Experience managing, mentoring and developing writers

• Strong organisational and project management skills, with the ability to work under pressure and run multiple brands, markets and projects simultaneously

• Creative thinker with a strategic mindset

Who thrives at ZURU

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

How we work

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow LIFE@ZURU on Instagram or www.zuru.com

ZURU – Reimagining tomorrow 🚀

ZURU may use AI tools to help screen, assess or select applicants.