Level

Block

Creative Director, Tidal

Block is hiring a Creative Director, Tidal in New York, United States. Level rates it ; you can apply on Block.

Level's read on this job

  • On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
  • The posting mentions art direction, brand strategy and creative direction among its tools and skills.
  • Level classes it as a lead role.
  • Block has 207 other open roles on Level.

AI in this role

Seeking a Creative Director to shape product and brand ecosystems, including AI-powered creative tools, at Tidal.

art-directionbrand-strategycreative-directioncampaign-management

Company Description

Tidal was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, Tidal continues to help artists break down economic barriers to continue creating what's next in culture. Tidal is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

The Role

Tidal is a small, nimble design team building at the intersection of music, technology, and culture—shipping across uploads, streaming, AI-powered creative tools, and financial services that connect artists directly with their audiences in 60+ countries. We're looking for a Creative Director to help set the vision and quality bar across Tidal's product and brand ecosystem. This is a rare opportunity to be a foundational creative voice on a small team where your work will have outsized impact—shaping not just pixels but the future of how artists build careers. You'll drive complex initiatives from concept to ship, influence cross-functional strategy, and directly elevate the craft of everyone around you.

This is an individual contributor role. You'll lead project teams and set the creative standard.

You Will

  • Originate brand platforms and campaign-level ideas, and own them from concept through 360 activation
  • Reposition, reshape the brand and bring a tapped in culture and keep the platform coherent across brand and product surfaces
  • Hold the idea intact from first cut to final placement
  • Shape the brief alongside an embedded creative-strategy team
  • Design and when needed direct designers, writers, and production partners on the work
  • Work with marketing, product, and partnerships leadership to get campaigns made

You Have

  • A portfolio of work you led as a creative director: brand platforms, repositionings, campaigns, activations
  • An art direction background and the visual judgment to lead the idea in any medium
  • A track record setting creative vision and quality standards for a brand, while staying hands-on with the work
  • Credibility with cross-functional leadership as a peer
  • A history of catching cultural shifts early and putting them in the work
  • Experience carrying brand thinking across multiple products or business lines
  • Experience working in agencies, in-house, or both

How to Apply

Please submit your application along with a link to your portfolio. If your portfolio is password-protected, include the password in your application.

EEOC

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

 

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

 

Zone A:$251,600—$377,400 USDZone B: $251,600—$377,400 USDZone C:$251,600—$377,400 USDZone D:$251,600—$377,400 USD

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. 

Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

Privacy Policy

How we rate this

Creative Director, Tidal at Block rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Art DirectionBrand StrategyCreative DirectionCampaign Management

Questions you could be asked

  1. Tell me about a project where art direction was part of your work. What did you do?
  2. Tell me about a project where brand strategy was part of your work. What did you do?
  3. Tell me about a project where creative direction was part of your work. What did you do?
  4. Tell me about a project where campaign management was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Art Direction, Brand Strategy, Creative Direction, and Campaign Management. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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