CV&T-Brand Manager-Plozasiran-Shanghai

Sanofi is hiring a CV&T-Brand Manager-Plozasiran-Shanghai (China). Level rates it ; you can apply on Sanofi.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
Level classes it as a mid-level role.
Sanofi has 1,300+ other open roles on Level.
Posted in the last few days.

AI in this role

Job Title: Brand Manager / Senior Brand Manager (BM/SBM) – Patient Activation, Redemplo

About the Role

We are looking for a BM / SBM to lead the patient activation program for Redemplo. This role sits within Central Marketing and is accountable for designing, launching, and optimizing initiatives that engage patients, drive activation, and deliver measurable business impact in a consumer-oriented environment.

Key Responsibilities

Develop consumer-centric insights to identify patient journey barriers and opportunities for engagement
Lead the design and execution of patient-facing programs across digital and omnichannel touchpoints
Partner with cross-functional teams (Medical, Sales, Digital, OCE, Legal/Compliance, Agencies) to deliver integrated activation campaigns
Manage agency and vendor relationships, budgets, and timelines
Define KPIs, track performance, and translate results into actionable recommendations and optimization plans
Ensure all activities comply with applicable regulatory, promotional, and ethical standards
Champion a consumer mindset and customer-first approach within the team

Qualifications

Bachelor's degree in Marketing, Business, Life Sciences, or a related field
3+ years of experience in marketing, preferably in Central Marketing or brand management
Proven experience in a consumer company or in a pharmaceutical company with consumer-oriented products (e.g., GLP-1 related products, inclisiran, OTC, omega-3/fish oil, or similar)
Strong understanding of patient/consumer engagement, digital marketing, and omnichannel activation
Demonstrated ability to manage cross-functional projects and multiple stakeholders
Strong analytical skills and data-driven decision-making
Excellent communication and presentation skills in English; proficiency in Chinese is an asset
Ability to work in a fast-paced, dynamic environment

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

How we rate this

CV&T-Brand Manager-Plozasiran-Shanghai at Sanofi rates 36 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.