Digital Marketing Execution Lead

Novartis is hiring a Digital Marketing Execution Lead in Seoul, South Korea. Level rates it ; you can apply on Novartis.

Level's read on this job

Level rates this marketing role Little AI ●○○○: aI is not part of the work.
Level classes it as a lead role.
Novartis has 879 other open roles on Level.
Posted in the last few days.

AI in this role

Job Description Summary

The Digital Marketing Execution Lead ensures consistent digital visibility and engagement for selected products within the Commercial Portfolio. The role executes light touch digital engagement using approved channels and platforms, ensuring content remains relevant, compliant, and up to date. It manages digital content and channels in alignment with regulatory and safety requirements. The position collaborates with Execution Excellence (EE) for guidance and technology enablement, particularly on content availability and omnichannel (OC) utilization. It works closely with cross functional teams to support efficient, compliant digital execution that strengthens overall portfolio performance.

Job Description

Digital Engagement & Asset Visibility

Conduct light‑touch digital engagement to maintain visibility and awareness of selected Commercial Portfolio products.
Utilize approved digital channels and platforms to sustain simple, consistent engagement.
Ensure digital assets remain active, visible, and aligned with key messaging.
Monitor basic engagement signals to inform required content adjustments.
Support Field Force roles if they are required in targeted fashion for specific product(s).

Digital Content & Channel Management

Manage and update digital materials to ensure relevance, accuracy, and compliance.
Upload, tag, and optimize content across approved systems and platforms.
Ensure timely updates to reflect new information, safety data, or regulatory guidance.
Maintain digital channel readiness for content deployment.

Compliance & Regulatory Alignment

Ensure all digital content and activities meet regulatory, safety, and Standard Operating Procedure (SOP) requirements.
Track and coordinate Medical, Legal, and Regulatory (MLR) reviews for required updates.
Maintain documentation and audit readiness for all digital materials.
Address compliance findings promptly and implement corrective actions.

Execution Excellence (EE) Collaboration

Engage with EE for guidance on omnichannel (OC) utilization, analytics, and platform use.
Apply EE recommendations to ensure content availability across relevant platforms.
Leverage EE enablement for process clarity and digital execution improvements.
Participate in alignment discussions to plan digital priorities and capacity.

Cross‑Functional Collaboration

Coordinate with Commercial Portfolio team, TAs, EE and international/region teams to align on digital needs.
Support brand planning with input on available content, channels, and digital activation options.
Work with Legal, Regulatory, and Quality teams to ensure compliant digital execution.
Collaborate with Finance and Operations on budget tracking and execution processes.

Leadership & Culture

Foster an engaged, high-performance culture with clear goals, coaching, and ongoing development.
Attract future ready talents, help them grow, and keep them engaged; strengthen succession and capability across the country organization.
Lead by example with Novartis Leadership Expectations & Behaviours, encouraging transformation, strong performance, and a growth mindset.

Key performance indicators:

Execution of insights & analytics services and related Strategic projects
Performance on productivity and competitiveness, measured against goals & benchmarks .

Experiences

Experience in digital marketing, digital content operations, or omnichannel execution
2+ years of direct team leadership, including hiring, coaching, performance management, and succession planning across cross-functional and cross-market teams, direct or indirect P&L management is an advantage (Preferred)
Experience within regulated industries such as pharmaceuticals or healthcare.
Hands‑on experience managing digital content, platforms, and simple activation workflows.
Familiarity with content management systems and approved digital channels.

Functional Capabilities

Strong understanding of digital channels, content updates, and lifecycle management.
Ability to manage platform readiness and ensure content availability.
Knowledge of omnichannel execution principles and basic analytics interpretation.
Ability to ensure adherence to MLR and SOP requirements.
Skilled in coordinating digital materials across multiple systems.

Leadership Capabilities & Mindset

Strong organization, communication, and follow‑through skills.
Ability to influence without authority and coordinate diverse stakeholders.
Demonstrates proactive problem‑solving and operational discipline.
Matrix leadership and talent development: building high-performance, diverse teams; coaching, succession planning, and influencing across complex cross-functional and regional interfaces

Skills Desired

Change Agility, Cross-Functional Collaboration, Customer Engagement, Customer Experience (CX), Customer Insights, Data Analytics, Data Strategies, Digital Marketing, Marketing Strategies, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall Model

How we rate this

Digital Marketing Execution Lead at Novartis rates 33 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.