Director, Digital Commerce - Korea Franchise Operations

Job Description Summary:

Director, Digital Commerce - Korea Franchise Operations (Individual contributor role)

Reporting to: Senior Director, Off-Premises Channel - Korea

Location: Seoul, South Korea

At the Coca-Cola Company, we are a center of excellence who work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing, and executing digital strategy throughout our customer and Bottler relationships. We’re looking for candidates with a proven ability to implement initiatives, develop channel strategy and analysis via insights and market data in the eCommerce space to make a global impact for some of the most recognized brands in the world.

What You’ll Do for Us 

• Develop Digital Commerce Channel / eRetail Sales Marketing Strategy and Align
• KPI setting &Online sales management: eCommerce / eRetail
• Perform eCommerce / eRetail sizing, data analysis, P&L and share reports with the team and stakeholders           
• Explore mutually beneficial strategies with eCommerce / eRetail customers to maintain sales growth momentum           
• Execute eCommerce brand campaigns for both individual and consolidated brands           
• Implement collaborative brand campaigns for eCommerce sales
• Work as an eCommerce One team with bottling partner (Closely collaborate with bottler Account Managers)           
• Partner with a cross-functional team of Brand, E2EE (End-to-End Experiences), and Customer teams to deliver integrated eCommerce promotions           
• Create new eCommerce initiatives        
• Deliver eCommerce / eRetail shopper insights and share best practices
• Exhibit exceptional communication skills that can influence the sales marketing plan to achieve the best possible outcomes           
• Possess knowledge of the external partner landscape (agencies, content companies, suppliers of products/experiences, etc.) to identify optimal execution and deals where appropriate           
• Find innovative ways to create differentiated purchase experiences and programs that inspire consumers to choose KO products
• Develop impactful and forward-thinking insights for operating unit, customer, and category-level digital business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and ad-hoc analysis.
• Create effective, scalable, and easy-to-understand reporting solutions, ensuring digital is well integrated into enterprise decision-making and performance management.
• Partner with Platform Services to develop and automate reports, iteratively building and prototyping dashboards to provide insights at scale and support monthly and quarterly performance management routines
• Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts
• Develops an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations. 
• Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements. 
• Leads the development and implementation of specific incidence & frequency driving programs. 
• Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution 

Qualification & Requirements 

• Bachelor's Degree in Marketing, Business, Communications, or related field
• 10 or more years of relevant working experience in understanding eCommerce / eRetail channel and customer management           
• Advanced knowledge of digital display, mobile, video, programmatic, etc           
• Working knowledge of all aspects of paid search and social media
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize tasks, collaborate with teams, and work under pressure           
• Strong communication, project management, and time management skills 
• FMCG industry experience is strongly preferred          
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)          
• Strong verbal and written communication skills           
• Native Korean and fluent in English
• Experience manipulating large datasets and generating insights using SQL, Alteryx, Google Analytics, etc.
• Visualization expertise in tools like Tableau, Power BI, Looker, etc.
• Experience in a cross-functional or highly matrixed organization 
• Candidate must have a proven track record of delivering results through leadership and growth behaviors and strategy building experience

  What We Can Do For You 

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.  
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. 

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.