AmazonDirector, Head of Creative
Amazon is hiring a Director, Head of Creative in San Francisco, United States. It pays $185k-$250k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- On Level's scale, this role is Uses AI ●●○○: an ordinary role that requires AI tools.
- Tools and skills the posting cites include brand strategy, creative direction and team leadership.
- Level classifies it as an executive role.
- Level lists 20,000+ other open roles at Amazon.
AI in this role
Shape global creative strategy and optimize creative operations using AI-assisted processes as Head of Creative at Twitch.
About Us:
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About the Role
As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and the ability to champion creative initiatives that raise the quality bar, while resonating with our diverse community of streamers and viewers.
You can work from San Francisco, CA; Los Angeles, CA; Irvine, CA; Seattle, WA; or New York, NY.
You Will
- Lead and develop: Build and mentor a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.
- Drive creative strategy and long-term vision: Partner with cross-functional leaders to align business objectives with long-term creative vision.
- Oversee brand identity: Maintain global visual and verbal brand standards across all markets to ensure consistency.
- Lead agency partnerships: Direct external partners and agencies to deliver creative excellence under tight timelines.
- Influence senior leadership: Champion creative initiatives to senior stakeholders through data-driven storytelling to secure alignment.
- Champion innovation: Stay current with industry trends and technology to elevate the brand and inspire breakthrough work.
Perks
* Medical, Dental, Vision & Disability Insurance
* 401(k)
* Maternity & Parental Leave
* Flexible PTO
* Amazon Employee Discount
Basic qualifications
- Have a portfolio demonstrating past work experience and deliverables (e.g., study plans, reports, personas)
- Leadership experience: 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers.
- Strategic vision: Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives.
- Communication skills: Exceptional ability to synthesize and present complex creative concepts to executive audiences.
- Global Brand and Agency Management: Proven track record of managing global brand standards and high-value external agency relationships to deliver results.
- Data-driven mindset: Experience using performance insights and market trends to inform creative decisions and campaign strategies.
- Education/Experience: Bachelor’s degree in a design-related field or equivalent practical experience.
Preferred qualifications
- Proven experience building creative strategies where the user/creator voice is the primary brand asset, effectively navigating the balance between corporate standards and community authenticity.
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 184,500.00 - 249,600.00 USD annually
USA, CA, IRVINE - 184,500.00 - 249,600.00 USD annually
USA, CA, SAN FRANCISCO - 203,000.00 - 274,600.00 USD annually
USA, NY, New York - 203,000.00 - 274,600.00 USD annually
USA, WA, Seattle - 184,500.00 - 249,600.00 USD annually
How we rate this
Director, Head of Creative at Amazon rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where brand strategy was part of your work. What did you do?
- Tell me about a project where creative direction was part of your work. What did you do?
- Tell me about a project where team leadership was part of your work. What did you do?
- Tell me about a project where ai assisted processes was part of your work. What did you do?
- This role expects you to use AI tools as part of the job. Which ones have you used, and for what?
Adapt your resume
- List these exact terms on your resume: Brand Strategy, Creative Direction, Team Leadership, and AI Assisted Processes. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
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