AmazonSr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing
Amazon is hiring a Sr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing in Seattle, United States. It pays $143k-$193k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- On Level's scale, this marketing role is Uses AI ●●○○: an ordinary role that requires AI tools.
- The listed pay starts close to the typical marketing posting on Level.
- Level classifies it as a senior role.
- Level lists 20,000+ other open roles at Amazon.
- The role was posted in the last few days.
AI in this role
We are seeking a motivated, entrepreneurial, creative and curious Sr. Product Marketing Manager, GenAI & Personalization to join our team. In this role, you will be responsible for partnering closely with our Tech and Creative partners to manage the scaling of our agentic merchandising and personalization tools across global locales and Amazon business units. In addition to collaborating with Tech and Creative stakeholders, this role will also partner cross-functionally with other marketers to onboard new GenAI tools, conduct feedback loops between marketers and Tech and create experimentation requirements by defining key KPIs. This role blends the creativity of marketing with the exciting technological advancements of AI, positioning the role to be at the forefront of how AI will shape the future of how customers shop on Amazon.
Key job responsibilities
- Partner with Engineering, Product, and Science to co-develop roadmap for scaling our GenAI creative and merchandising tools.
- Influence our Tech partners on the development of new AI-powered tools to ensure customer-first approach is top of mind
- Author Business Requirement Documents that allow Tech to appropriately translate business needs into technical requirements.
- Own experimentation roadmap to test new AI-powered recommendation models and logic
- Run experiments and/or secure partnership with relevant marketers to conduct experiments.
- Develop formalized feedback loops to share marketer feedback with Tech and Creative stakeholders to improve AI capabilities
- Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3 Year Plan
A day in the life
The Tech and GenAI Marketing team partners directly with our Engineering, Science, Product, and Creative teams on co-developing roadmaps. A day in the life will include writing Business Requirement Documents, partnering with stakeholders across Amazon programs and global marketing teams to understand requirements for onboarding and adopting AI tools.
About the team
The North America Stores Marketing team is the broader organization that this role sits within and includes over 100 marketing experts. The org includes experts across marketing channels, programs, events, and developing AI systems in direct partnership with Technical leaders. The team has presence in Seattle, Los Angeles, and New York.
Basic qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience working with AI/ML or GenAI products, features, or teams in a marketing, product marketing, or product capacity
- Experience designing or supporting experimentation frameworks (e.g., A/B testing, holdout groups) and interpreting results in partnership with data science or ML teams
- Experience translating business or marketing requirements into technical specifications for engineering or science teams
- Experience owning or contributing to product roadmap strategy that shipped customer-facing features
Preferred qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience in a tech-embedded marketing role at a large-scale technology company
- Experience building a marketing function, program, or team from scratch (0-to-1 builder mentality)
- Familiarity with recommendation systems, personalization models, or GenAI-powered customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
How we rate this
Sr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing at Amazon rates 44 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Pay
- This job starts at
- $143k
- Typical marketing job
- $147k
This posting starts close to the typical marketing job. See marketing jobs
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