Director of B2B Marketing, Retail Media - Vendor
Delivery Hero (talabat) is hiring a Director of B2B Marketing, Retail Media - Vendor in Berlin, Germany. Level rates it ; you can apply on Delivery Hero (talabat).
Level's read on this job
- Level rates this marketing role Little AI ●○○○: aI is not part of the work.
- The posting mentions b2b marketing, demand generation and brand strategy among its tools and skills.
- Level classes it as an executive role.
- Delivery Hero (talabat) has 900 other open roles on Level.
- Posted within the past two weeks.
AI in this role
Lead global B2B marketing and demand generation initiatives for Delivery Hero's retail media network across multiple international brands.
As the world’s pioneering local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in around 65 countries worldwide, powered by tech, designed by people. As one of Europe’s largest tech platforms, headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. We push hard, learn quickly and stay human along the way. It’s this wonderful mix of high performance and real community that makes Delivery Hero a place where ambition and belonging grow side by side. If you’re curious, collaborative and ready to dive deep into meaningful work, you’ll fit right in.
Bold voices. Big influence. As a Global Director of B2B Marketing, you'll turn Delivery Hero's first-party data into the story that brings CPG brands, media agencies and local merchants to our retail media network. You'll own the global B2B brand and demand engine across Glovo, Talabat, foodpanda and PedidosYa, and set the narrative for an advertising business that connects with millions of customers.
Join the team driving brand growth and customer engagement across our markets. As part of our Marketing Team, you'll help shape strategies that build customer loyalty and optimize the effectiveness of our marketing investments. With each campaign and initiative, you'll play a key role in creating connections with millions of customers, positioning Delivery Hero as a leader in the market.
Define and own the global brand identity, narrative and go-to-market positioning for Delivery Hero's advertising business across our multi-brand portfolio (Glovo, Talabat, foodpanda, PedidosYa).
Design integrated multi-channel campaigns (digital, account-based marketing, email, content) that generate qualified leads and drive inbound ad spend from enterprise CPGs and agency trading desks.
Shape our presence at flagship industry events such as Cannes Lions, DMEXCO and Shoptalk, and run executive roundtables and agency roadshows in key media hubs like London.
Partner with global and regional ad sales teams to create pitch decks, case studies, trade PR and research whitepapers that show closed-loop ROI and retail attribution.
Align with the Product Marketing team to deliver one cohesive go-to-market strategy.
Lead a central B2B marketing team and give regional ad teams in MENA, APAC, LATAM and Europe strategic direction and marketing toolkits.
Significant B2B marketing leadership experience in AdTech, digital media, e-commerce or retail media networks.
A track record of scaling an ad network or B2B brand globally, building demand generation funnels and managing sizable event and campaign budgets.
Skill in turning complex AdTech concepts and first-party consumer data into clear, memorable commercial narratives and trade PR campaigns.
Experience leading cross-functional teams in a global, multi-brand matrix organization.
Strong executive presentation and written communication skills in English.
Nice to have
Established relationships with CPG brands, media agencies or agency trading desks.
Hands-on experience with account-based marketing and marketing automation tools.
Experience marketing across several regions, such as MENA, APAC, LATAM and Europe.
Working knowledge of retail attribution and measurement.
Ensuring you and all our Heroes are looked after, happy, and healthy is always on the menu. Because if you’re in good shape, then we’re in good shape.
Make the most of our hybrid working model and join the team for face-to-face connection and collaboration in our beautiful Berlin campus 2 days a week
We offer 27 days holiday with an extra day on 2nd and 3rd year of service
We will support you in developing yourself and your career growth opportunities: 1.000 € Educational Budget, Language Courses, Parental Support and access to the Udemy Business platform to explore a variety of online courses.
Get moving and release those wonderful, mind-boosting endorphins: Health Checkups, Meditation & Gym.
Cash. Dough. Cheddar. Whatever you call it, we’ll help you with it: Employee Share Purchase Plan, Sabbatical Bank, Public Transportation Ticket Discount, Life & Accident Insurance, Corporate Pension Plan
The power of getting together over some food is unrivaled. Here are a few ways to help you do that. All the yum: Digital Meal Vouchers and Food Vouchers.
Wondering what relocating to Berlin is like? In this article, we’ve put together 10 things you should know about moving to Berlin and how Delivery Hero can support you. You can also visit our relocation hub and check out more information about moving to Berlin.
Ready to prepare for your interview? Check out the list of the 5 most common interview questions and answers created in collaboration with our recruiters.
Heads up: exact benefits may look a little different for intern, working student, fixed-term, and part-time roles.
Ready to join our team? If you’re excited to grow, collaborate and be part of the world’s leading delivery platform, we’d love to hear from you. Apply today!
We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you.
We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just let us know with an email to our Inclusion Officer at inclusion@deliveryhero.com.
You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.
How we rate this
Director of B2B Marketing, Retail Media - Vendor at Delivery Hero (talabat) rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- Typical marketing job
- $146k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where b2b marketing was part of your work. What did you do?
- Tell me about a project where demand generation was part of your work. What did you do?
- Tell me about a project where brand strategy was part of your work. What did you do?
- Tell me about a project where product marketing was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: B2b Marketing, Demand Generation, Brand Strategy, Product Marketing, and Campaign Management. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Get your CV reviewed before you apply
Send your CV and the role you want next. Your review arrives by email within 3 days.
Get new marketing jobs by email
One email a week, each job rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.
Free.
Similar roles
Marketing roles that involve little AI, at other companies.
What kind of AI work fits you?
Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.
Find my next step