Director Product Management - Customer Data Platform

Director Product Management – Customer Data Platform

About us:
As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Guest Experience organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

The Customer Data Platform (CDP) Product team is a global organization within Guest Experience that builds Target’s next-generation connected enterprise and guest experience platforms. As Target’s enterprise foundation for trusted, actionable guest and marketing data, the CDP unifies data into reusable profiles and connects upstream sources with downstream decisioning, analytics, personalization, activation, social commerce, and emerging agentic systems. Through Guest Data Foundations, the team enables AI-first, real-time personalization, improves marketing effectiveness, and scales horizontal capabilities across Target with strong governance, reliability, scalability, and privacy—fueling growth and transforming guest experiences through a modern, human-centered, uniquely Target approach.

About the role: This Director of Product Management role will be based in Target in India (TII) and will lead a product team in close partnership with leaders and teams across Target.

• Decisioning & Intelligence: 30+ models built off the silver and bronze layers, powering data science, AI/ML decisioning, and analytics.

• Activation & Personalization: Data and services enabling Audience Platform, personalization models, Next Best Action, experimentation through A/B tests, real-time triggers, and Customer360-powered marketing activations.

• Marketing Data Centralization: Centralized marketing data across channels, including DAV, organic and paid social, and search through Funnel.io, enabling stronger channel relationships and unified reporting.

• Creative & Asset Data Enablement: Availability of CDMS creative and asset data for activation and performance marketing reporting.

• Taxonomy Definition: Definition and governance of marketing data taxonomy to ensure consistent classification, channel alignment, reporting accuracy, and scalable activation across Marketing 360 datasets.

• Social Commerce: Unified datasets supporting Club Target, creator programs, affiliates, and off-platform data integration and activation centralized in Marketing 360.

• ML & Agentic Systems: Production ML applications with expanding agentic capabilities in partnership with enterprise engineering teams.

As Product Director, you will set the product vision and own the strategy and roadmap for core CDP capabilities, including data sourcing, identity resolution, third-party data, marketing and CRM data assets, guest preferences, sales enablement, and enterprise activation. You will deliver trusted, interoperable products that accelerate value across Target; manage product financials, goals, and OKRs; and ensure the platform meets enterprise standards for reliability, usability, scalability, and modern architecture.

You will build, coach, and mentor a strong team of product managers while fostering a culture of progress, transparency, accountability, and efficiency. You will elevate the team’s performance through insightful, motivating, and constructive feedback, and partner with senior leaders and peers across pyramids to negotiate priorities and remove execution barriers.

You will lead product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering capacity. You will guide highly complex work across multiple pyramids and interrelated specialties, using data and analytics to assess product health, evaluate competitive dynamics and P&L impact, inform decisions, and deliver recommendations to key stakeholders.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience

• 10+ years of product management experience

• Experience leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration

• Proven experience leading enterprise Customer Data Platform capabilities that unify customer profiles, enable audience creation and activation, support real-time decisioning and personalization, and drive measurable adoption across business teams and channels

• Experience defining strategy and roadmaps for foundational customer data capabilities, including data sourcing and ingestion, identity resolution, unified guest profiles, consent and preference management, CRM data assets, and third-party data integration

• Experience building and scaling data platforms in e-commerce, retail, martech, or adtech

• Demonstrated ability to partner with engineering, data science, and architecture teams to develop scalable, cloud-native data pipelines and highly reliable systems

• Strong communication skills with a proven track record of influencing senior leaders and cross-functional stakeholders across large enterprise organizations

• Expertise in agile product development, including user stories, iterative development, scrum teams, sprints, and personas, with experience shaping complex, multi-pyramid initiatives

• Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making

• Proven success modernizing enterprise data platforms through cloud migration, real-time processing and analytics, data quality frameworks, governance, consent and identity controls, privacy-forward design, responsible data use, and sustainable operating models

• Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, Target in India, and external media and technology partners

Know More About Us here:

• Life at Target: https://india.target.com/

• Benefits: https://india.target.com/life-at-target/workplace/benefits

• Culture: https://india.target.com/life-at-target/belonging

• Target Tech: https://tech.target.com/