Level

Jumeirah

Executive Director - F&B Marketing - Jumeirah

AI in this role


About Jumeirah 

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries in the Middle East, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.


About Jumeirah F&B  

At Jumeirah, dining is curated as a collection of exceptional destinations, where each signature restaurant offers a distinct expression of culinary artistry and refined luxury. Across Dubai, guests are invited to experience a world of rare flavours, immersive atmospheres, and thoughtfully crafted moments, where global cuisines are reimagined with precision and creativity. Defined by intuitive, personalised service and a deep attention to detail, Jumeirah’s F&B experience transcends dining, creating a sense of occasion that is both distinctive and unforgettable. 


About the Job 

An exciting opportunity has arisen for an Executive Director of F&B Marketing to join Jumeirah.

The main duties and responsibilities of this role include:


  • Shape and lead the vision and commercial trajectory of Jumeirah’s Signature restaurant portfolio, shaping how the destination is experienced, desired and chosen within Dubai’s evolving luxury dining landscape
  • Translate bold brand ambition into sustained commercial success, driving meaningful growth in covers, guest acquisition, average spend and long-term revenue performance
  • Take full ownership of marketing investment and strategic direction, ensuring every initiative not only inspires the market, but delivers measurable impact on demand and booking behaviour
  • Orchestrate a seamless commercial ecosystem, uniting Marketing, Revenue, Sales & Events and Client Development into one high-performing engine that consistently converts interest into visits
  • Lead the launch and evolution of concepts with intent and precision, ensuring each moment in market creates lasting relevance, energy and demand across the portfolio
  • Build and inspire a function that thrives on creativity, pace and accountability, setting new benchmarks for what luxury F&B marketing delivers in both brand and performance


About You 

The ideal candidate for this position will have the following experience and qualifications:


  • 12–15 years’ experience in luxury hospitality, lifestyle or premium F&B environments
  • Minimum 5+ years in senior leadership roles overseeing multi-outlet portfolios (8+ venues or equivalent scale)
  • Proven track record driving demand, covers and revenue through integrated marketing and commercial strategy
  • Strong experience launching or repositioning restaurant portfolios, beach clubs or lifestyle destinations
  • Demonstrated ability to operate within complex, matrix organisations, influencing senior stakeholders at Corporate level


About the Benefits 

At Jumeirah, we are dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow. Our benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development.

Benefits include:


  • Supportive and inclusive work environment
  • Access to Learning & Development programmes and clear career pathways
  • Opportunities for internal mobility within our global network
  • Colleague discounts on food, beverage, and hotel stays worldwide
  • Comprehensive healthcare and life insurance coverage
  • Paid annual leave entitlement
  • Incentive programmes aligned with leadership performance
  • Competitive tax-free salary paid in UAE Dirhams (AED)




How we rate this

Executive Director - F&B Marketing - Jumeirah at Jumeirah rates 38 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

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