Field and Partner Marketing Manager

Meet the Team

In Latam Field & Partner Marketing, we drive growth across the customer lifecycle by influencing and activating key demand generation and customer experience levers across Cisco. We are responsible for driving business outcomes partnering with sales. We have intimate customer knowledge. We run the last mile and are accountable for pipeline & revenue impact

Your Impact

In this role, you’ll be a business partner with the Latam Field Sales organization and serve as a customer and territory expert for Go-to-Market (GTM) initiatives and Field Marketing support across Enterprise AI, Networking, and Industry market segments. This includes:

• Collecting and communicating competitive landscape and insights, the biggest opportunities and threats, top accounts/deals, and contact landscape to Sales, Customer Success, product teams, and Partners.
• Owning the marketing strategy and execution for your coverage area, including crafting and implementing plans within target accounts based on deep customer and market insights and Sales’ priorities. Collaborate with Cisco Marketing and Product Marketing to align execution, develop a target account focus list, participate in account/territory planning, ensure process adherence for marketing attribution, and partner with the Virtual Demand Center to drive demand creation.
• Knowing top deals for your territory intimately, deploying marketing tactics with Sales at critical stages in the funnel to accelerate pipeline.
• Driving audience acquisition for marketing events, ensuring the right customers are engaged in CIO and executive programs, and providing Sales Enablement through insights, references, content, and events to build, accelerate, and close pipeline.
• Achieving Marketing Sourced Pipeline (Direct & Partner) Technology area growth goals for across multiple customer segments, specifically Enterprise, Commercial, and Service Provider.
• Supporting the pipeline and revenue goals of the Americas Architecture organization, recognizing that strong marketing results alone do not equal a balanced business.
• Working within defined budget and compliance processes for all marketing activities.

Minimum Qualifications

• 5+ years experience in B2B Marketing including: event management, field marketing or customer marketing
• Experience in using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals.
• Bachelor’s degree or equivalent experience in Marketing, Business Administration or other related field
• Experience with MS Office Suite

Preferred Qualifications

• Strong project management and budget management experience in B2B environment
• Demonstrated business insight and data and analytical skills
• Account based marketing experience, especially in 1:1 marketing
• Critical thinking and problem solving: Ability to understand organizational strategy and processes, identify complex business challenges, design and implementation

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. 

We are Cisco, and our power starts with you.