Level

YounitedPosted 2d ago

L1

Global Traffic Manager (F/H)

Global Traffic Manager (F/H) at Younited scores 0 out of 100 on AI centrality, which makes it a Level 1 role on this board.

ParisCDI

AI in this role

Global Traffic Manager role at Younited focusing on driving user acquisition and traffic for financial products.

traffic-managementmarketinganalytics
At Younited, we believe money allows people to purchase goods & services and realize their dreams, but today’s banking products are opaque & overly complex.   Here, we leverage innovation & cutting-edge technology to redefine lending and payment practices, to provide exceptional user experience   More than a million customers already had access to our instant, simple & transparent credit, and we are just getting started.   We both provide credit & payment solutions directly to consumers (Younited Credit / Younited Pay) & via partners (banks, fintech & insurers who wish to develop consumer loan activities and retailers, telcos, e-merchants who wish to offer their customers the simplest method to pay in several times). We also provide budget optimization solutions through “Younited Coach” to all consumers willing to receive personalized recommendations.   Our mission is to become your trusted financial partner. In this respect, our strategy aims at promoting more transparency and more inclusiveness to help you achieve financial wellbeing.   We are B Corp certified, our social and environmental impact being at the heart of our strategic concerns.   So join Younited, the leading instant credit provider for the e‐economy in Europe! Be part of an amazing adventure that is only at its beginning…   Some key figures about Younited group: ·        Younited operates in 4 European countries and generates nearly 50% of its business outside France. ·        Younited employs about 500 Younies in Paris, Rome, Barcelona and Lisbon.   Younited is already trusted by prestigious E-merchant and Digital Bank partners among which Iliad, Bouygues Telecom, Microsoft, Bpifrance, Apple, N26, Fortuneo, Smeg and Thermomix.   Our 5 corporate values drive our daily job: ·        Make it simple: At every level of the customer experience, the organization. Be transparent. ·        Act as an entrepreneur: Take ownership, work in teams. Dare to try, accept to fail. ·        Innovate or die: Challenge the status quo, no matter how impossible it seems. ·        Faster is better: Value speed over perfection. Be aligned on priorities. ·        No limit: Shot for the moon, stay humble.   We empower passionate problem-solvers to collaborate, innovate and do their best work. We’re building diverse and inclusive teams around the world — because that’s how we create even better experiences for our customers and our partners. And we need your help. So, join us to build tomorrow, today.   If you want to know more, click here: https://younited.com/about-us/careers/

Context 📄

Within our international marketing team, we are looking for a Global Traffic Manager to oversee our two business lines, Direct (B2C) and Partnerships (B2B), as well as our Paid Media investments across four European countries: France, Italy, Spain, and Portugal. You will be responsible for executing the digital acquisition strategy, working closely with the local marketing teams.

Key Responsibilities 🚀

1) Managing multi-country Paid Media campaigns

    • Execute bidding strategies across media platforms, including Google Ads, Display, Meta, Bing, LinkedIn, TikTok, and others, in collaboration with the Business Units, meaning the different countries, and the Business Lines, Direct and Partnerships
    • Ensure that the monthly spending and performance targets agreed upon with the local teams are met
    • Lead any action plans required to achieve these targets

2) Performance reporting and management

    • Produce and lead weekly reports and performance reviews to analyze trends and share progress on Paid Media projects with the marketing teams across all countries
    • Lead monthly business reviews and steering committees with Management

3) Monitoring, innovation and cross-functional projects
    • Monitor market best practices and new developments related to changes in consumer purchasing behavior driven by AI, and define priority actions to adapt Younited’s strategy
    • Oversee cross-functional projects affecting Paid Media objectives, in collaboration with Younited’s central teams, including Analytics, Risk, Product, and Pricing

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