Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing

Amazon is hiring a Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing in Arlington, United States. It pays $156k-$211k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
Pay on this posting starts 5% higher than the typical marketing posting on Level.
The posting mentions marketing strategy, go to market and account based marketing among its tools and skills.
Level classes it as a lead role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Lead global marketing strategy and programs for state and local government and global education sectors at AWS.

marketing-strategygo-to-marketaccount-based-marketingindustry-messaging

Are you passionate about how technology can be used to solve challenges facing state & local governments and educational institutions worldwide? Are you eager to shape the way government agencies, K-12 school districts, and higher education institutions innovate and modernize their operations? These sectors have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps state & local government and education customers transform their organizations using our broad & deep portfolio of cloud services, generative AI, industry solutions, and partners.

Amazon Web Services (AWS) seeks a technically-minded, results-oriented 'Head of State & Local Government & Global Education Marketing' to develop, lead, and execute our global marketing strategy & programs for state & local government and education organizations.

This person will lead a global team of marketing experts that drive industry-specific messaging, account-based marketing, global industry campaigns, executive programs, and presence at large global events & industry tradeshows. They will partner closely with business leaders to shape and position our portfolio of services, solutions, and partner offerings into a clear go-to-market approach that helps customers adoption AWS across State & Local Government and Global Education customer segments. Their team will develop differentiated value propositions backed by compelling 'reasons to believe' that position AWS as the best cloud and AI provider for state & local government and education use cases. They will create world-class industry content, technical storytelling, & experiences that scale across AWS Marketing channels to help decision makers see the value in working with AWS. They will directly influence large deals and AWS adoption through account-based marketing tailored to specific customers.

The candidate will hold a high bar for marketing activities, defining success metrics, measurement methods, and reporting processes. They will work on a rapidly growing business and have the opportunity to drive impact every day alongside a broad set of stakeholders.

Key job responsibilities
- Lead, inspire and oversee the global state & local government and education industry marketing team
- Develop compelling and differentiated value propositions and narratives that bring together AWS industry expertise, services and solutions for state & local government and education
- Drive product and customer stories with excellence through the industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and commercial organization stakeholders
- Use market insights and competitive analysis to shape our product, sales, go-to-market, and industry marketing approach
- Lead a team of account-based marketers who design and execute ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Develop account-specific messaging, content, and campaigns that translate AWS cloud and AI capabilities into relevant value propositions for specific customers
- Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision-makers
- Build and maintain relationships with executives, customers and industry analysts
- Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall public sector go-to-market strategy

About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

Basic qualifications

- Experience developing detailed go to market plans
- Bachelor's degree in marketing, communications, business, or equivalent
- 10+ years of experience in B2B marketing, with at least 5 years in a people management role leading teams of 5+
- Experience marketing to government or public sector organizations (state/local government, education, or adjacent regulated industries)
- Experience with account-based marketing (ABM) programs, including 1:1 and 1:few campaign design and execution

Preferred qualifications

- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
- Master's degree in marketing, communications, business, or equivalent, or MBA
- Experience marketing cloud computing, AI/ML, or enterprise technology solutions with the ability to translate complex technical capabilities into business value

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, VA, Arlington - 156,100.00 - 211,200.00 USD annually

How we rate this

Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing at Amazon rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Head of Marketing, State & Local Gov & Global Education, AWS Industry Marketing is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $156k-$211k a year.
The role is based in US, VA, Arlington.
The job was posted on June 4, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Marketing StrategyGo To MarketAccount Based MarketingIndustry Messaging

Also common in marketing jobs at this level

SQL AI agents Python Machine learning LLM Snowflake

Pay

This job starts at: $156k
Typical marketing job: $148k

This posting starts 5% above the typical marketing job. See marketing jobs

Questions you could be asked

Tell me about a project where marketing strategy was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where account based marketing was part of your work. What did you do?
Tell me about a project where industry messaging was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Marketing Strategy, Go To Market, Account Based Marketing, and Industry Messaging. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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