Head of OX, Digital & Trade - UFS MY & Marketing Manager - UFS SG

Job Title:Head of OX, Digital & Trade - UFS MY & Marketing Manager - UFS SG

Function: Marketing

LM: Head of Marketing UFS- MYSG

Role Purpose

This is a dual-market leadership role responsible for shaping and driving operator growth, digital demand generation, trade marketing strategy, and integrated marketing leadership across UFS Malaysia and Singapore.

In Malaysia, the role leads the Operator Experience (OX), Digital, and Trade agenda, with a strong emphasis on strategic direction, governance, and growth steering. In Singapore, the role serves as a Marketing Lead, driving integrated marketing plans aligned with business priorities. Internal role and CV materials support the Malaysia OX/Digital/Trade scope and Singapore marketing leadership. The role also includes oversight of BMI and TTS-related planning.

Key Responsibilities

1. Omnichannel Operator Experience (OX) & Growth Strategy

• Identify new opportunities across channels, operators, and market dynamics

• Define operator segmentation and growth frameworks by priority segments

• Translate insights into scalable propositions, campaigns, and engagement models

• Design structured operator journey architecture for lead generation, engagement, and conversion

• Define key use cases across media, CRM, and Martech ecosystem

• Set direction for campaigns and ensure alignment to commercial priorities

2. Trade Strategy & Investment Governance

• Define and lead trade marketing strategy, aligned with category, brand, and commercial priorities

• Identify key commercial growth levers (promotions, outlet incentives, visibility drivers)

• Set clear frameworks, guardrails, and KPIs for execution teams

• Partner sales leadership to ensure strong in-market execution outcomes

3. Digital Transformation

• Lead transformation roadmap across MarTech, data, and operator platforms

• Drive scalable, tech-enabled operator engagement and demand models

4. Singapore Marketing Leadership

• Lead integrated marketing planning and delivery for UFS Singapore, including campaign development, go-to-market execution, and category/commercial alignment.

• Drive alignment across brand, category, and commercial priorities

• Ensure strong delivery of campaigns, innovation launches, and activations

• Own marketing contribution to IBP (annual plan) and growth planning

5. Team Leadership & Capability Building

• Lead and coach a high-performing OX, digital, and marketing team

• Empower team to deliver strong execution independently

• Build capabilities in data, analytics, and commercial excellence

6. Performance Governance & Growth Steering

• Define KPIs across trade, digital, and operator metrics

• Lead performance reviews, optimization loops, and business steering

• Translate analytics into strategic actions and course correction

7. Budget & Investment Stewardship

• Own end-to-end BMI (Brand Marketing Investment) and TTS (Trade Terms Spend), by leading budget planning, allocation, and prioritisation aligned to growth drivers

• Ensure disciplined ROI tracking, optimization, and reallocation of investments

• Establish governance to ensure efficient and compliant spend management

8. Cross-Functional & Team Leadership

• Align MY & SG markets on growth priorities, frameworks, and best practices

• Act as strategic bridge across Sales, Marketing, and Business Excellence teams

• Influence senior stakeholders on resource allocation and commercial focus

Key Outcomes (Success Measures)

• Delivery of market growth targets across MY & SG

• Energised high-performing teams with clear accountability and execution excellence

• Increased digital contribution to pipeline and conversion

• Strong ROI on BMI and TTS investments

• Improved trade effectiveness and commercial productivity

Requirements

What We’re Looking For

• Strong experience( 7 to 10 years) in marketing, trade marketing, operator/shopper marketing, or commercial marketing, some foodservice, B2B experience would be preferred but not critical

• Strong commercial acumen, data-driven decision-making, and the ability to convert insights into action.

• Demonstrated ability in driving technology and transformation projects would be preferred.

• Proven experience working cross-functionally with sales and commercial teams.

• Strong stakeholder, agency, and performance management skills.

• Ability to operate across strategic planning, demand generation, and investment governance in a fast-moving environment.

Why This Role Is Exciting

• This role is central to transforming UFS into technology led, strategically -disciplined growth engine, ensuring that every dollar (BMI & TTS) and every initiative drives measurable business impact across Malaysia and Singapore.

• A leadership role spanning two strategic markets with exposure across commercial, digital, trade, and operator growth agendas across SEA.

ARE YOU INTERESTED?

Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.