Head of Programming Strategy, Prive Video Japan

Amazon is hiring a Head of Programming Strategy, Prive Video Japan in Tokyo, Japan. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
The posting mentions programming strategy, portfolio management and leadership among its tools and skills.
Level classes it as an executive role.
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AI in this role

Head of Programming Strategy leading content and slate planning for Prime Video Japan, with light adoption of AI-assisted workflows.

programming-strategyportfolio-managementleadershipdata-analysis

Prime Video is seeking a Head of Japan Programming Strategy to own the end-to-end programming strategy for one of Prime Video's largest and most strategically important streaming markets. Japan is a priority locale with a deep local slate, a distinctive competitive landscape, and globally significant content categories — most notably Anime — that reach audiences far beyond the domestic market.
This is a senior, strategy-led leadership role with a mandate to innovate. Its center of gravity is insights-led, forward-looking slate health planning — not just day-to-day scheduling. Your team will decide what Japan should be programming and investing in over the next 3–5 years and why, using audience and performance insights to steer the slate. Equally important, you will look for new ways to expand the reach of Japan programming — new audiences, categories, formats, and distribution and promotional approaches — and reinvent how the team works internally, adopting automation and AI-assisted tooling so the team spends its time on strategy rather than routine execution.
You will be the single-threaded owner for Japan programming, leading a team based in Japan and operating with a high degree of autonomy while ensuring Japan's work is tightly aligned to Global and APAC-wide mechanisms, standards, and priorities.

Key job responsibilities
Own the Japan programming strategy, weighted toward insights-led slate decisions — moving the team from "what airs when" to "what we should invest in and why."
Find new ways to expand the reach of Japan programming — identifying new audiences, categories, formats, and promotional and distribution approaches that grow engagement beyond the current slate and surface Japanese content to wider domestic and global audiences.
Innovate how the team works internally — reinventing programming workflows, mechanisms, and tooling (including automation and AI-assisted approaches) so the team shifts its time from routine reporting and coordination toward high-value strategy and insight.
Own slate health as a portfolio — balancing genres, categories, and title types to sustain engagement and retention, and proactively identifying gaps and over-indexes before they affect performance.
Map the Japan slate on a 3–5 year horizon, not just near-term calendar planning — enabling earlier, better-informed content and investment decisions and tighter alignment to global title strategy.
Drive rapid strategic pivots, re-orienting Japan's programming priorities and long-range strategic direction quickly as market dynamics, competitive moves, or global signals shift.
Fill calendar and slate gaps with hub programming solutions, drawing on APAC regional and global content (imports, worldwide categories such as Anime, cross-locale titles) to turn gaps into growth opportunities.
Lean into Anime and title-travelability ownership, aligning the team on travelability to drive measurable improvement in local Anime performance.
Partner cross-functionally — with Content/Studios, Marketing, Product, Customer Insights, Business Intelligence, and Finance — to align programming with launch, campaign, and business goals.
Define and track the KPIs that measure programming and slate-health effectiveness for Japan, and own regular performance reporting and the quarterly slate-health plan-of-record.

About the team
Prime Video Japan is one of Prime Video's largest and most strategically important markets in Global, with a deep local slate, a passionate and distinctive audience, and globally significant content categories — most notably Anime — that resonate far beyond Japan. The Japan programming team shapes what Japanese customers watch and discover, combining strong local expertise with a direct connection to regional and global programming initiatives. As Head of Japan Programming Strategy, you will lead a team as it evolves from an execution-focused group into a strategy-led, innovation-minded organization — deepening its use of audience insights, owning the long-range health of the Japan slate, finding new ways to grow programming reach, and reinventing how the team works day to day.

Basic qualifications

- Experience in managing and developing teams
- Bachelor's degree in a relevant field or equivalent work experience
- Speak, write, and read fluently in Japanese at a business level or above (N1+)
- Speak, write, and read fluently in English
- 10+ years of experience in programming, content strategy, slate planning, or a closely related media/streaming/strategy planning discipline.

Preferred qualifications

- Experience in audience segmentation and targeting
- Experience working with global and cross-functional teams across business development, marketing, operations, product development and legal
- Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
- Experience with long-range (multi-year) content or slate strategy, not solely near-term scheduling.
- Deep familiarity with the Japan media/entertainment market and audience.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Head of Programming Strategy, Prive Video Japan at Amazon rates 25 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Head of Programming Strategy, Prive Video Japan is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in JP, 13, Tokyo.
The job was posted on October 19, 2026.
Seniority: executive.
Applications are handled by Amazon. Apply on Amazon

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Skills and AI tools this role asks for

Programming StrategyPortfolio ManagementLeadershipData Analysis

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Tell me about a project where programming strategy was part of your work. What did you do?
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Tell me about a project where leadership was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?

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