Head of Pru Prime

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Vice President – PRU Prime is responsible for driving the strategic growth, profitability, and market leadership of the organization’s High Net Worth (HNW) client segment. This role leads the end-to-end development of tailored insurance and investment solutions, distribution activation, and advisor capability building to effectively serve affluent and ultra-high-net-worth clients

Job Accountabilities
Business Strategy & Growth

• Develop and execute a comprehensive HNW strategy aligned with enterprise growth and profitability targets

• Drive consistent double-digit growth across HNW portfolio, including premium income, AUM, and client acquisition

• Identify and penetrate niche HNW segments through data-driven market insights and competitive intelligence

• Oversee nationwide HNW business performance and expansion initiatives

Distribution Leadership & Sales Activation

• Lead and enable financial advisors and distribution channels to effectively capture HNW opportunities

• Drive key performance metrics including client acquisition, case size, persistency, and advisor productivity 

• Build scalable sales activation programs across agency and bancassurance channels

• Strengthen strategic partnerships to enhance HNW client reach and engagement

Product & Solutions Development

• Lead the design and enhancement of insurance and wealth solutions tailored to HNW clients

• Drive product innovation in response to evolving client needs, market conditions, and competitor landscape 

• Collaborate with product, actuarial, and investment teams to ensure differentiated value propositions

• Champion integrated financial planning solutions including estate and wealth transfer strategies

Client Strategy & Market Positioning

• Establish the organization as a trusted advisor for affluent and ultra-high-net-worth clients

• Develop client-centric engagement models focused on personalized, holistic wealth solutions

• Enhance brand positioning within the HNW segment through targeted campaigns and thought leadership

• Deliver market insights and trends to internal and external stakeholders

Leadership & Capability Building

• Lead, coach, and develop a high-performing HNW leadership team and specialist advisors

• Build advanced advisory capabilities in wealth planning, estate planning, and investment solutions

• Serve as a subject matter expert and resource speaker on financial markets, sales strategy, and distribution effectiveness 

• Foster a culture of performance, innovation, and client-centricity

Performance Management & Governance

• Accountable for HNW segment financial performance, including revenue, profitability, and cost efficiency

• Establish performance dashboards and reporting mechanisms for leadership review

• Present regular business updates, insights, and strategies to senior leadership and regional stakeholders 

• Ensure compliance with regulatory requirements and internal governance standards

Compliance

• Ensure that all company policies, procedures, programs and instruction are carried out

• Be familiar and understand Pru Life UK Compliance Standards. Must be fully aware of his/her responsibilities and competent to carry them out to the required standards. Must report all compliance matters openly and honestly to their Compliance Officer in accordance with the reporting requirements operated by the Compliance Officer. Must operate a process within his/her department to ensure that all relevant compliance matters are identified and reported.

Knowledge (Certification - Technical, Product, Industry)

• Proven track record in HNW or affluent segment business growth and strategy execution

• Strong experience in sales distribution, agency management, and/or bancassurance

• Expertise in insurance, investments, and wealth planning solutions

• Certified Wealth Planner (CWP) or equivalent, Certified Estate Planner (CEP), Licensed Insurance Advisor and/or Investment Solicitor

Skills/Competencies critical to job success

• Strategic thinking and market foresight

• Strong commercial and financial acumen

• Leadership and team development

• Stakeholder management and executive communication

• Innovation and client-centric design

• Deep understanding of HNW client behaviors and expectations

• Skills/Competencies critical to job success

• Strategic thinking and market foresight

• Strong commercial and financial acumen

• Leadership and team development

• Stakeholder management and executive communication

• Innovation and client-centric design

• Deep understanding of HNW client behaviors and expectations

• experience in insurance, wealth management, or financial services

• Experience in leading a team

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.