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The Athletic

Head of Social (Remote)

The Athletic is hiring a Head of Social (Remote). Level rates it ; you can apply on The Athletic.

Level's read on this job

  • Level rates this role Little AI ●○○○: aI is not part of the work.
  • The posting allows some remote work.
  • Tools and skills the posting cites include social media strategy, audience growth and team leadership.
  • Level classifies it as an executive role.
  • Level lists 13 other open roles at The Athletic.

AI in this role

Lead audience expansion and growth strategy across social video, YouTube, podcasting, and creator-driven content.

social-media-strategyaudience-growthteam-leadershipvideo-production
About Us   Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.

About the Role

The Athletic is looking for an entrepreneurial, data-driven, and creatively ambitious Head of Social to lead our audience expansion across social video, YouTube, podcasting, and creator-driven content. This is a senior leadership role for someone who lives at the intersection of audience and creative — someone who understands how audiences move, what makes them follow, and how to build a distinct social voice that cuts through the noise.

You'll own the audience growth strategy and targets across our social and video handles, our creator platforms, and manage a P&L tied to these channels.

You’ll partner closely with our creative leads across podcasting and social video to develop content that grows followers, drives brand awareness for The Athletic, and converts social audiences into future subscribers. You'll lead a team of growth leads and social media managers, setting the vision and holding the bar for creative excellence and performance. This is a hybrid role based in either the United States or United Kingdom. 

 

How we rate this

Head of Social (Remote) at The Athletic rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Social Media StrategyAudience GrowthTeam LeadershipVideo Production

Questions you could be asked

  1. Tell me about a project where social media strategy was part of your work. What did you do?
  2. Tell me about a project where audience growth was part of your work. What did you do?
  3. Tell me about a project where team leadership was part of your work. What did you do?
  4. Tell me about a project where video production was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Social Media Strategy, Audience Growth, Team Leadership, and Video Production. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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