Influencer & Community Senior Manager

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Job Description

Passionate about growing brands through creators, culture and conversation? Join us as we take this capability to the next level at P&G. 

 
We’re building a new Influencer & Community team within our Central Europe organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations. 

Overview of the role: 

As Influencer & Community Senior Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimization — driving brand relevance, trust, and measurable impact across P&G’s portfolio. 

Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit. 

Working closely with Media, Brand and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform.  

This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth. 

What you’ll do:

Influencer & Creator Strategy & Execution  

• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance 

• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts) 

• Build and manage relationships with creators and agencies 

• Own campaign delivery end-to-end, managing the cooperation with agency: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation 

Community Engagement & Advocacy 

• Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy 

• Monitor sentiment, manage risks and escalate issues where required 

• Develop and maintain community guidelines, response frameworks, and escalation protocols 

• Drive UGC and advocacy programs, encouraging participation and amplifying consumer voices 

Content & Social Ecosystem Integration 

• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem 

• Identify high-performing content for cross-channel amplification (organic + paid) 

• Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed 

Social Listening, Trends & Insights 

• Monitor social conversations, trends, and competitor activity 

• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights 

• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams 

Governance, Compliance & Best Practices 

• Ensure all content and partnerships align with brand guidelines, platform best practices, and local advertising regulations 

• Provide guidance to internal teams and creators on disclosure and compliance standards

What we offer you:

• Meaningful work from Day 1: From Day 1, you’ll have the opportunity to contribute to impactful work, bring your experience and fresh perspective, and make a real difference in a business that reaches consumers every day.

• Continuous Development & Empowering Culture: At P&G, we offer a career, not just a job. You’ll be supported through continuous learning, a varied career path, and the opportunity to work alongside inspiring people in a culture where ownership, collaboration, inclusion, and personal growth are encouraged.

• Competitive Compensation and Benefits: P&G takes a Total Rewards approach, meaning that on top of your salary, which is reviewed annually, you can expect a wide range of benefits. These include comprehensive medical care, life and disability insurance, additional annual leave, a lunch subsidy, and your very own ‘Flex Fund’, which enables you to allocate a portion of your benefits package to the areas that matter most to you.

• Flexibility & Work-Life Wellbeing: We know that people do their best work when they have the right balance and support. Our ways of working are designed to help employees manage professional and personal commitments, with options such as occasional work from home, flexible work schedules and wellbeing programs that help employees thrive both at work and beyond.

Job Qualifications

What you’ll bring 

• Experience in influencer marketing, creator partnerships, or social media. Exposure to consumer brands is an advantage 

• Proven record of managing end-to-end influencer/creator campaigns, from briefing through to reporting 

• Strong understanding of the Ukrainian creator landscape and platform dynamics 

• Ability to connect creator storytelling with broader brand engagement 

• Data-driven mindset, with the ability to analyze performance and optimize campaigns 

• Experience managing budgets and delivering measurable results (engagement, awareness, conversion) 

• Ability to balance strategic thinking with hands-on execution 

• Strong communication and collaboration skills in fast-paced, multi-stakeholder environments 

• Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.  

• Proficiency in English, both written and spoken.  

Please apply by submitting your CV in English! 

Who we are? 

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters. 

You can get to know us better here: https://www.pgcareers.com/ 

At P&G #weseeequal 

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.   

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