Lifecycle Manager, Reactivations (all genders)

HelloFresh is hiring a Lifecycle Manager, Reactivations (all genders) in Berlin, Germany. Level rates it ; you can apply on HelloFresh.

Level's read on this job

Level rates this role Uses AI ●●○○: an ordinary role that requires AI tools.
The posting mentions Email, Sms and crm among its tools and skills.
Level classes it as a mid-level role.
HelloFresh has 384 other open roles on Level.
Posted within the past week.

AI in this role

Manage customer reactivation lifecycle campaigns across multiple channels utilizing AI send decisioning models.

emailsms

crmlifecycle-marketingcampaign-managementdata-analysisexperimentation

The role

As an Lifecycle Manager for Reactivations, you will be an integral part of HelloFresh's strategy addressing millions of former customers across 17 of our markets and 4 of our brands. You will be responsible for supporting the implementation of customer-centric data-based customer journeys, to help us translate our vision into reality. You will make suggestions and challenge our initiatives looking for effective communications and the health of our channels, while ensuring timely delivery of our execution roadmap.

Collaborating with Product, Marketing and CRM Operations, you will be responsible for translating our roadmap into campaigns, including creative delivery and experiment setups.

Working together with Senior Lifecycle Managers, local markets and central teams, like Marketing Analytics and Pricing, you will help set performance targets for conversions, CAC and ROI, and come up with innovative ideas to use our CRM channels (email, app, SMS, Direct Mail and more) to engage with our former base.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

Support the development of CRM initiatives to deliver the annual strategic plans for Reactivations
Work cross-functionally with local markets, Pricing & Discount, Marketing Analytics and Product teams to uncover opportunities, refine ideas and map dependencies
Work together with senior peers to make recommendations, set targets and prioritise initiatives to deliver the most impact
Define hypothesis and design experiments to move us in the right direction with confidence
Brief and support the creative development of assets for CRM initiatives
Execute and support the implementation of CRM campaigns, including Direct Mail, Email, Push, SMS and other channels
Work with AI send decisioning models to optimize channel and content selection for these campaigns
Leverage data analysis to evaluate campaign performance and to identify issues and trends
Develop an understanding of our customer base, sharing these insights with the wider Reactivations team and stakeholders

What you’ll bring

You are passionate about customer-centricity and have experience working with Direct Mail, Email and other CRM channels. Experience with subscriptions models, AI send decisioning and Iterable is a plus.
You use data in your day to day and believe data should be the driving force behind prioritisation and decision making
You are comfortable using both qualitative and quantitative data to validate hypotheses and drive decisions
You have a good eye for creative execution and overall aesthetic for communication channels
You have experience with Experimentation and A/B testing
You are comfortable working with a diverse group of stakeholders

What we offer

Compensation & Financial Wellbeing

You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
Enjoy savings on your weekly HelloFresh box.
Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

Support your mental wellbeing with access to platforms like Headspace and Spill.
Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

Balance your life with our flexible hybrid model.
Recharge with sabbatical leave options in addition to standard time off.
Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

Enjoy tasty in-office meal deals and fresh food options.
We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

How we rate this

Lifecycle Manager, Reactivations (all genders) at HelloFresh rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Lifecycle Manager, Reactivations (all genders) is an open job at HelloFresh.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in Berlin, Berlin, Germany.
The job was posted on October 20, 2026.
Seniority: mid.
Applications are handled by HelloFresh. Apply on HelloFresh

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

CRMLifecycle MarketingCampaign ManagementData AnalysisExperimentationEmailSms

Questions you could be asked

Tell me about a project where crm was part of your work. What did you do?
Tell me about a project where lifecycle marketing was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?
Tell me about a project where experimentation was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: CRM, Lifecycle Marketing, Campaign Management, Data Analysis, and Experimentation. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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