Manager - Social & Digital F&B - Jumeirah
AI in this role
About Jumeirah
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries in the Middle East, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.
About Jumeirah F&B
At Jumeirah, dining is curated as a collection of exceptional destinations, where each signature restaurant offers a distinct expression of culinary artistry and refined luxury. Across Dubai, guests are invited to experience a world of rare flavours, immersive atmospheres, and thoughtfully crafted moments, where global cuisines are reimagined with precision and creativity. Defined by intuitive, personalised service and a deep attention to detail, Jumeirah’s F&B experience transcends dining, creating a sense of occasion that is both distinctive and unforgettable.
About the Job
An exciting opportunity has arisen for a Manager of Social & Digital F&B to join Jumeirah.
The main duties and responsibilities of this role include:
- Lead the execution of social and digital activity across Signature restaurant concepts, ensuring each outlet is visible, relevant and engaging across priority platforms.
- Develop and manage F&B-led content calendars that support launches, activations, seasonal moments and key trading periods for each restaurant.
- Guide content delivery across social channels, ensuring posts, captions, community responses and platform formats reflect Jumeirah’s tone and each concept’s identity.
- Grow engaged online communities by turning restaurant moments, campaigns and guest experiences into timely, platform-specific content.
- Work with Marketing, PR and Creative teams to ensure social activity amplifies campaign priorities without duplicating broader marketing or PR ownership.
- Analyse social performance, trends and competitor activity, using insight to improve engagement, reach and contribution to restaurant visibility and demand.
About You
The ideal candidate for this position will have the following experience and qualifications:
- 6–8 years’ experience in social media, digital marketing or content performance, ideally within luxury hospitality, restaurants or premium lifestyle brands.
- Experience managing multiple social platforms and content calendars across several concepts, outlets or brands.
- Strong understanding of social formats, community management, content optimisation, platform trends and performance reporting.
- Experience translating campaigns, PR moments and on-site activations into channel-appropriate social content.
- Creative and commercially aware, with the ability to connect digital engagement to restaurant visibility, guest interest and demand.
About the Benefits
At Jumeirah, we are dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow. Our benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development.
Benefits include:
- Supportive and inclusive work environment
- Access to Learning & Development programmes and clear career pathways
- Opportunities for internal mobility within our global network
- Colleague discounts on food, beverage, and hotel stays worldwide
- Comprehensive healthcare and life insurance coverage
- Paid annual leave entitlement
- Incentive programmes aligned with leadership performance
- Competitive tax-free salary paid in UAE Dirhams (AED)
How we rate this
Manager - Social & Digital F&B - Jumeirah at Jumeirah rates 36 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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