Marketing Automation Specialist

Worldline is hiring a Marketing Automation Specialist in Warsaw, Poland. Level rates it ; you can apply on Worldline.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
Level classes it as a mid-level role.
Worldline has 270 other open roles on Level.

AI in this role

Who we are

Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly, simply, and securely. We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers. Together, we shape the evolution.

The opportunity

As Automation Specialist, you will play a key role in driving our marketing efforts globally. Your main focus will be to build and run automated lead nurturing and multichannel campaigns that boost conversion. You will act as a bridge between global strategy and local execution, supporting regional teams to run effective campaigns while keeping everything in line with our central standards. You will also take ownership of our marketing data by creating reports and dashboards that help us make better decisions.

Day-to-day responsibilities

Build and maintain automated workflows, behavioral triggers, and time-based campaigns using our marketing automation platform.
Collaborate with content and local campaign teams to personalize content and offers based on prospect level data, engagement history, and ICP attributes.
Orchestrate coordinated campaigns across all channels including email, social, paid media, SMS, webinars/events, and direct mail where applicable.
Implement cadence strategies (frequency, wait times, multi-touch sequencing) to maximize response
Employ attribution and tracking to measure channel effectiveness and adjust budget allocation.
Ensure lead capture and assignment from web, social media and other sources
Enable local or regional teams to execute tailored campaigns within a standardized governance framework.

Who are we looking for

We look for big thinkers. People who can drive positive change, step up and show what’s next – people with passion, can-do attitude and a hunger to learn and grow. In practice this means:

Higher education degree with 3+ years of experience in a similar role, preferably in an international environment.
Experience in designing automated nurture workflows and multichannel marketing campaigns.
Strong knowledge of marketing automation tools (preferably Salesforce Marketing Cloud Account Engagement) and CRM systems (preferably Salesforce).
Understanding of segmentation, personalization, behavior-based targeting, and campaign analytics.
Experience with reporting, dashboards, attribution models, and data-driven decision-making.
Knowledge of data privacy regulations, including GDPR/CCPA and consent management.
Strong project management, communication, and organizational skills with the ability to manage multiple priorities.
Analytical, detail-oriented, and proactive mindset with a customer-focused approach.
Ability to work effectively in a global, fast-paced, matrix organization.
Fluent English and strong collaboration skills.

Perks & Benefits

Private medical & life insurance
MyBenefit Platform
Holiday allowance
Public transportation allowance
Meal allowance
Annual bonus

Shape the evolution

We are on an exciting journey towards the next frontiers of payments technology, and we look for big thinkers, people with passion, can-do attitude and a hunger to learn and grow. Here you'll work with ambitious colleagues from around the world, take on unique challenges as a team, and make a real impact on the society. With an empowering culture, strong technology and extensive training opportunities, we help you accelerate your career - wherever you decide to go. Join our global team of 18,000 innovators and shape a tomorrow that is yours to own.

Learn more about life at Worldline at jobs.worldline.com

We are proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any applicable legally protected characteristics.

Pursuant to the Article 24 sec. 6 of the Act of 14 June 2024 on the protection of whistleblowers, we inform you that Worldline Financial Services (Europe) S.A., a joint-stock company, Branch in Poland (hereinafter referred to as Worldline) is governed by the Regulations on the receipt of internal reports and taking follow-up actions (hereinafter referred to as the Regulations).

#LI-WS1

How we rate this

Marketing Automation Specialist at Worldline rates 17 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.