Skip to content

Pfizer

Marketing Manager

Pfizer is hiring a Marketing Manager in Shanghai, China. Level rates it ; you can apply on Pfizer.

Level's read on this job

  • Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
  • Tools and skills the posting cites include brand strategy, portfolio management and marketing.
  • Level classifies it as a mid-level role.
  • Level lists 615 other open roles at Pfizer.

AI in this role

Marketing Manager responsible for brand strategy, portfolio growth, and promotional material execution.

brand-strategyportfolio-managementmarketingproject-management

Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives. Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China. Interface with medical, GAMA and other functions as supporter.

Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.

Responsibilities

Execution of brand tactitcs

  • Translate brand strategies to POA for responsible brand as supporter;
  • Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;

Develop brand promotional materials and training

  • Develop brand DA, promotional slides, publication if needed and internal traing materials;
  • Train Field Force on product strategy and POA;

Support to develop brand plan & management & cross-functional leadership

  • Analyze market trend, competitors situation to support developing brand strategy;
  • Explore customer insight and brand value proposition to support developing brand strategy;
  • Track progress towards brand target timely;
  • Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc

POSITION RESPONSIBILITIES

Accountable

  • Flawless execution in marketing activities and manage project independently;
  • Develop brand promotional materials and internal training materials;
  • Sales training;
  • Actively participate campaign development;

Shared Accountability

  • BP & Op Plan and influence sales targets and brand A&P allocations;
  • Develop marketing mix & POA;
  • Interface with cross-functional team;

ORGANIZATIONAL RELATIONSHIPS

  • RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team)
  • Market Access Lead
  • Medical Affairs Lead
  • GCO Marketing services, Business Analytics & Insights (BAI)

EDUCATION AND EXPERIENCE

Qualifications:

  • Bachelor degree or above, major in Medical or Medicine
  • Good command of oral & written English
  • 5-8 years marketing experience with above 12 months SBM experience


TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

  • Functional/Technical Skills
  • Acts Decisively
  • Seizes Accountability
  • Grows Self
  • Change Agile
  • Self Awareness
  • Commits to “One Pfizer”
  • Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

  • Market, Customer, and Competitor insight
  • Strategic and operational business/Market planning
  • Market Execution
  • Marketing Innovation
  • Data analysis, interpretation and communication
  • Performance and program metrics


Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market Research

How we rate this

Marketing Manager at Pfizer rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Brand StrategyPortfolio ManagementMarketingProject Management

Also common in marketing jobs at this level

Pay

Typical marketing job
$146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

  1. Tell me about a project where brand strategy was part of your work. What did you do?
  2. Tell me about a project where portfolio management was part of your work. What did you do?
  3. Tell me about a project where marketing was part of your work. What did you do?
  4. Tell me about a project where project management was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Brand Strategy, Portfolio Management, Marketing, and Project Management. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

Get your CV reviewed before you apply

Send your CV and the role you want next. Your review arrives by email within 3 days.

Get new marketing jobs by email

One email a week, each job rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.

Free.

Similar roles

Marketing roles that involve little AI, at other companies.

What kind of AI work fits you?

Answer 12 practical questions in about three minutes. Get a simple profile, the work it points to, and live roles to explore next.

Find my next step

More jobs at Pfizer

More marketing jobs

Related searches

Same AI level

Jobs by city