Marketing Manager, RBS Retail Efficiency

Amazon is hiring a Marketing Manager, RBS Retail Efficiency in Bengaluru, India. Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
Tools and skills the posting cites include Marketing Automation, CRM and product marketing.
Level classifies it as a mid-level role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Product Marketing Manager to own and drive brand protection and authenticity programs through go-to-market strategies and marketing campaigns.

Marketing AutomationCRM

product-marketinggo-to-marketlead-generationaccount-based-marketing

Are you customer centric, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about protecting brands? Do you want to be part of one of the fastest growing and most innovative brand protection businesses? Are you interested in a high impact, high ownership role that sits at the intersection of product authenticity, brand trust, and customer confidence? If yes, this opportunity will appeal to you. Come join our team and help define the course of Amazon's product authenticity and brand protection business.

Amazon's vision is to be Earth's most customer-centric company and the most trusted place for brands to grow and protect their business. We build programs and solutions that help brand owners verify product authenticity, secure their supply chain through serialization, and build customer trust — delighting millions of brands and customers every day.

We are looking for a smart, metrics and results-oriented Product Marketing Manager to independently own our most important brand-facing product authenticity initiatives — the "big rocks" that move the business. You will set the go-to-market and adoption roadmap for our product authenticity and serialization programs, build and scale marketing campaigns across the funnel, and define the dashboards and mechanisms that track enrollment, adoption, engagement, and retention.

Key job responsibilities
1. Owning and driving the biggest, product marketing initiatives for brand protection and authenticity programs end to end — from strategy through execution and measurable business impact.
2. Designing and scaling account-based marketing (ABM) programs that target high-value brands and segments with tailored, high-touch messaging around supply chain integrity and anti-counterfeiting solutions.
3. Owning the full marketing funnel — awareness, lead generation, enrollment, activation, and retention — and independently driving conversion improvements at each stage.
4. Building and scaling lifecycle and nurture programs (email, social, webinars, outbound, onboarding journeys) that move brands from awareness to active adoption of authenticity solutions.
5. Leading go-to-market strategy for major new feature and program launches, including positioning, messaging, segmentation, and cross-program placements.
6. Defining the metrics, dashboards, and mechanisms used to measure program health (enrollment rates, serialization adoption, scan rates, brand engagement), and reporting performance and recommendations to senior leadership.
7. Developing content and thought-leadership strategies (case studies, playbooks, webinars, brand-facing events) that drive awareness and enrollment at scale for product authenticity programs.
8. Establishing best practices and reusable playbooks, and mentoring peers and junior team members to raise the bar across the org.

Basic qualifications

- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content

Preferred qualifications

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Marketing Manager, RBS Retail Efficiency at Amazon rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Marketing Manager, RBS Retail Efficiency is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in IN, KA, Bengaluru.
The job was posted on September 7, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product MarketingGo To MarketLead GenerationAccount Based MarketingMarketing AutomationCRM

Also common in marketing jobs at this level

SQL AI agents AWS Generative AI Python Machine learning

Pay

Typical marketing job: $146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where product marketing was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where lead generation was part of your work. What did you do?
Tell me about a project where account based marketing was part of your work. What did you do?
Walk me through how you've used Marketing Automation in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Product Marketing, Go To Market, Lead Generation, Account Based Marketing, and Marketing Automation. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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