ABBMarketing Operations Specialist
ABB is hiring a Marketing Operations Specialist in Bengaluru, India. Level rates it ; you can apply on ABB.
Level's read on this job
- Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
- Some of the work can be done remotely, according to the posting.
- The posting mentions Pardot, marketing automation and lead generation among its tools and skills.
- ABB has 2,000+ other open roles on Level.
- Posted in the last few days.
AI in this role
Manages marketing technology, lead generation campaigns, and digitalization processes to optimize marketing operations and tool adoption.
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
Strategic Marketing ManagerYour role and responsibilities
In this role, you will have the opportunity to implement marketing activities for the assigned market segment(s) in line with the agreed strategy. Conducts market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. Creates end-user acceptance and specification offerings tailored to the target segment(s). Ensures a high level of customer satisfaction and continuously monitors segment performance.
The work model for the role is: #LI-Hybrid
This role is contributing to the Motion business for High Power division based in Bangalore, India :
You will be mainly accountable for:
Marketing technology (marketing automation and other lead generation tools):
Design and harmonize processes and governance to drive the use of the tool across BLs with focus on increasing efficiency and delivering the desired outcomes.
o Support in defining how marketing technology supports the customer journey, mapping tools and processes and identifying their impact and relevance for various target audiences
o Drive the usage of sales enablement tools from marketing perspective, aligning with Sales Excellence in improving the user journey, increasing the tools adoption rate and onboarding marketing and communication content
- Lead generation
o Support the implementation of lead generation campaigns by designing the campaign in appropriate tools (Pardot)
o Set up and monitor KPIs on campaigns, proposing improvement actions in line with the wider campaign plan
o Participates in and provides consultation in defining lead generation campaign journeys and schedules
- Digitalization & process excellence
o Identify opportunities to improve existing marketing and comms processes and tools such as user requirements or new functionalities
Manage digitalization/improvement processes across Division/BLs
o Manage transition to new processes and tools through drafting instructions and guides
o Use data analytics to support the marketing & comms team in optimizing and improving the tools usage, outcome and business impact
- Partner engagement
o Supports development and management of digital channels – such as tools or portals – to connect with partners, optimizing user journey, coordinating content publication and monitoring usage metrics to propose improvement strategies.
Qualifications for the role
Any full time graduate with marketing, data science experience.
Salesforce, Setting Campaigns, Webinars, Marketing & communication plans, Digital offerings and collaboration with Channel partners.
6 to 10 years of experience.
Background of any manufacturing or service industry.
More about us
ABB Motion provides advanced technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors.
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.
Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.
Recruitment Fraud Warning
ABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process.
View current job openings and apply at: https://careers.abb/global/en/home
For more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning
How we rate this
Marketing Operations Specialist at ABB rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- Typical marketing job
- $148k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where marketing automation was part of your work. What did you do?
- Tell me about a project where lead generation was part of your work. What did you do?
- Tell me about a project where data analytics was part of your work. What did you do?
- What's a project where you used Pardot hands-on?
Adapt your resume
- List these exact terms on your resume: Marketing Automation, Lead Generation, Data Analytics, and Pardot. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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