AmazonPosted 1mo ago

Media Specialist, Amazon Brand Marketing, Amazon’s XCM (Cross Channel, Cross Category Marketing)

Media Specialist, Amazon Brand Marketing, Amazon’s XCM (Cross Channel, Cross Category Marketing) at Amazon scores 33 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

US, WA, Seattlemidfull-time$70k-$114k

AI in this role

We are looking for a highly organized, motivated, and self-directed media professional who is customer obsessed, has a love for numbers, and an acute attention to detail to join the Amazon XCM (Cross Channel & Cross Category Marketing) Global Media team. This position will be responsible for providing planning and operational support in the development and execution of North America media plans across Amazon Brand, Retail, and Prime campaigns as well as creating and owning processes, tools, and mechanisms to enable cross-functional visibility, efficiency and accountability of our global media investments.

Key job responsibilities
Responsibilities include, but are not limited to, the following:
• Work with Media Managers across the team to develop fully integrated media plans and implement across relevant media channels including the following: video (including linear TV, streaming TV, premium online video), audio (including radio, streaming, podcasts), outdoor, digital, mobile, newspaper, and magazines.
• Monitor media campaigns with Media Managers and when needed, have campaign performance meetings internally to review and optimize results.
• Analyze syndicated and proprietary data to determine the optimal media vehicles for reaching our targets.
• Work with Finance, Budget Operations, and Media Managers to manage budget trackers and PO requests, including: making updates as needed for plan changes, PO and invoice approvals, associated fees, etc. as well as consolidating monthly spend forecasts and communicating variances, etc.
• Help facilitate creative and trafficking processes by owning spec sheets and reviews with key stakeholders, trafficking sheets, and messaging mapping.
• Meet with sales representatives to stay up to date on the latest opportunities in the world of media to help drive innovation in channel mix and execution.
• Work with our media agency to invent and simplify processes and tools to effectively scale media operations.
• Demonstrate a strong understanding of media fundamentals.
• Build trustworthy relationships with internal business teams, agency partners, and finance teams.

About the team
The central XCM org runs the largest and most performative mass marketing portfolio of investments in Amazon's biggest priority brands and businesses, from Prime Day to Super Bowl. We are a small but mighty team of 200+ strategic and creative business leaders who make and deliver our customers most loved marketing campaigns for North America and the world.

Basic qualifications

- 3+ years of professional non-internship marketing experience
- In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser
- Clear understanding of media principles, planning, and buying functions in the US and CA
- Experience using industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.
- Experience using data and metrics to drive improvements
- Advanced proficiency in Excel and Word
- Strong verbal and written communication skills

Preferred qualifications

- Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
- Experience in audience segmentation and targeting
- Deep knowledge in auction-based media like programmatic and paid social

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 70,400.00 - 113,700.00 USD annually
USA, CA, Santa Monica - 70,400.00 - 103,400.00 USD annually
USA, OR, Portland - 59,100.00 - 103,400.00 USD annually
USA, WA, Seattle - 80,200.00 - 103,400.00 USD annually