TesslMember of Marketing Staff - Marketing Manager (Demand Generation)
Tessl is hiring a Member of Marketing Staff - Marketing Manager (Demand Generation) for a remote role open to applicants in United Kingdom. Level rates it ; you can apply on Tessl.
Level's read on this job
- On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
- This is listed as a remote role.
- The posting mentions demand generation, b2b saas and growth marketing among its tools and skills.
- Level classes it as a mid-level role.
- Tessl has 6 other open roles on Level.
AI in this role
Drive demand generation and pipeline growth strategies for an AI-focused software development platform.
Tessl is a fast-growing Series A startup based in London, founded by Guy Podjarny, who previously founded Snyk. We’ve raised more than $100 million from world-class investors, including Index Ventures, Accel, GV and Boldstart. In 2025, Tessl ranked #2 in Sifted’s B2B SaaS Rising 100 and #20 in its AI 100.
We’re building the context layer for AI coding agents and a platform for AI-native software development. As an early member of the team, you’ll help shape how we build and scale a company operating at the forefront of AI and software development.
About the Role
We’re hiring a Demand Generation Manager to build and scale Tessl’s growth engine.
You’ll own pipeline creation across channels — from experimentation to execution. This is a hands-on, data-driven individual contributor role focused on building repeatable, measurable demand in a developer-first market.
You’ll work closely with Product Marketing, Content, and Sales to ensure we’re attracting the right audiences and converting attention into high-quality pipeline.
If you love testing hypotheses, building systems from scratch, and turning signal into scalable growth, this role is for you..
What You’ll Do
Pipeline Strategy & Execution
Own demand generation strategy across paid, organic, partnerships, and community channels
Build and optimise multi-channel campaigns aligned to product launches and GTM priorities
Drive MQL → SQL pipeline growth with clear attribution and reporting
Experimentation & Optimisation
Run rapid growth experiments across paid media, landing pages, email, and content distribution
Manage budget allocation across channels based on performance
Improve conversion rates across the funnel
Performance & Analytics
Define and track core growth metrics (CAC, CPL, conversion rates, pipeline contribution)
Build dashboards and reporting frameworks
Use data to continuously refine strategy
Cross-Functional Collaboration
Partner with Product Marketing on launch amplification
Align with Sales on ICP targeting and pipeline quality
Work with Content to maximise distribution and reach
What We’re Looking For
Must have:
4–8+ years in demand generation or growth marketing (B2B SaaS preferred)
Experience owning paid acquisition and multi-channel campaigns
Strong analytical skills and comfort with attribution models
Demonstrated success building pipeline in early-stage or high-growth environments
Bias for action and experimentation mindset
Nice to have:
Experience marketing to developers or technical audiences
Familiarity with PLG + sales-assisted hybrid funnels
Experience with marketing automation and CRM tooling (e.g. HubSpot, Salesforce)
Salary and benefits
Office: Our brand new 10,000 sq. ft office is in the AI hub of Kings Cross, London. We have generous catering and have regular social events such as team lunches, drinks and more. We require all staff to be in our London HQ at least 3 days a week on our anchor days of Monday, Tuesday and Thursday.
Salary: We offer a competitive salary based on experience and skills, benchmarked against industry standards.
Benefits: 25 days holiday, health insurance, including dental and vision, which extends to partners and dependents, as well as a company-matched pension. We also provide a commuting stipend for those who live outside London, and a cycle to work scheme.
Application Process
Introductory call
Hiring manager interview
Practical growth case discussion
Cross-functional interviews
Final conversation with leadership
If you’re excited about building demand for a category-defining AI product, we’d love to hear from you.
We care deeply about the warm, inclusive environment we’re building at Tessl and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
Learn how we think and work
How we rate this
Member of Marketing Staff - Marketing Manager (Demand Generation) at Tessl rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- Typical marketing job
- $147k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where demand generation was part of your work. What did you do?
- Tell me about a project where b2b saas was part of your work. What did you do?
- Tell me about a project where growth marketing was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
- Tell me about a project where analytics was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Demand Generation, B2b Saas, Growth Marketing, Campaign Management, and Analytics. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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