Sr. Marketing Manager, CN Amazon ads Brand Marketing Team

Amazon is hiring a Sr. Marketing Manager, CN Amazon ads Brand Marketing Team in Shanghai, China. Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
Level lists 20,000+ other open roles at Amazon.
The role was posted in the last few days.

AI in this role

Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Prime Video, Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

In 2017, we stood up a team in China to drive the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide (North America, Europe, and Asia Pacific) via marketing channels, seller education, and business marketing. We are looking for an experienced, highly motivated, Sr. Marketing Manager to drive strategic event and Brand Marketing Campaigns for Amazon Ads China. The Sr. Marketing Manager will be accountable for GTM strategy and content creation, with programmatic approach to serve the dynamic customer needs. This person will also work internally in a cross-functional manner, collaborating with teams across Amazon Ads to identify our audience needs and turning it into scalable marketing programs through suitable social content and channels. Lastly, the Sr. Marketing Manager will own testing and measurement, optimizing for what drives performance and reporting the impact of brand marketing on the brand awareness to help business growth.

Key job responsibilities
 GTM Strategy Development: Based on customer needs and understanding, design and execute a year-round customized GTM strategy to elevate Amazon ads brand visibility, educate audiences on product features, and drive brand engagement.
 Product-Centric Storytelling: Translate Amazon ads. products details into customer relatable, shareable narratives that resonate with target audiences and align with brand voice.
 Social Platform Talents Matrix and Content Creation: Select impactable influencers and produce high-quality content (e.g. posts, videos) optimized for public social channels (e.g., Red, Douyin, Blibli, Weibo) to amplify our brand campaign impacts and enhance brand loyalty.
 Campaign Management and Execution: As the project lead, collaborate with cross-teams to develop integrated campaigns that enhance Amazon ads brand message and market differentiators.
 Trend Utilization: Monitor public social media trends, platform algorithms, 2B KOLs/Influencers and customer insights to adapt content strategies and media/KOLs metrics for maximum reach and impact.
 Performance Analytics: Track GTM performance metrics (touch points, engagement, exposure etc.) and refine strategies based on data-driven insights.
 Brand Consistency: Ensure all social facing content adheres to brand guidelines and maintains a unified tone across all channels.

Basic qualifications

- Bachelor's degree
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing multiple projects and meeting aggressive deadlines
- Experience presenting creative concepts effectively to senior executives

Preferred qualifications

- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Sr. Marketing Manager, CN Amazon ads Brand Marketing Team at Amazon rates 20 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sr. Marketing Manager, CN Amazon ads Brand Marketing Team is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in CN, 31, Shanghai.
The job was posted on November 5, 2026.
Applications are handled by Amazon. Apply on Amazon