Modern Trade Account Specialist
AI in this role
Drive sales growth, customer partnerships, and retail execution excellence across assigned modern trade accounts and territories.
Location - Mumbai
Reporting to: CDM
Role Purpose
The Modern Trade Accounts Specialist is responsible for driving sales growth and execution excellence across assigned modern trade accounts and territories. The role plays a critical part in delivering business objectives by strengthening customer partnerships, maximizing in-store execution and ensuring superior availability and visibility of company products.
This position requires strong commercial acumen, ability to derive insights/actionable from data, customer relationship management skills and the ability to influence key stakeholders to achieve sustainable growth across assigned accounts.
Key Accountabilities
- Deliver sales targets across assigned accounts and geographic territories.
- Drive growth and maintain market share across key product categories within organized retail chains.
- Manage customer service and sales operations to ensure achievement of agreed objectives and performance targets.
- Ensure high standards of product availability, visibility, merchandising and overall shelf execution across all assigned stores.
- Monitor and improve store execution metrics, including store compliance and execution quality measures.
- Ensure effective implementation of point-of-sale materials, promotional activities, and in-store activation plans.
- Leverage category insights to influence in-store execution and drive sales performance.
- Drive speed-to-shelf execution for new product launches and ensure timely replenishment and repeat orders.
- Ensure consistent and effective execution of consumer and trade promotions across assigned accounts.
- Provide direction and support to third-party field teams to ensure effective execution and achievement of business objectives.
Skills and Experience
The successful candidate will demonstrate:
- Analytical skills and the ability to leverage data to identify opportunities and improve performance.
- Strong sales and account management capabilities within modern trade or retail environments.
- Proven ability to build and manage customer relationships across multiple stakeholders.
- Strong execution focus with the ability to translate commercial plans into in-store outcomes.
"All official offers from Unilever are issued only via our Applicant Tracking System (ATS). Offers from individuals or unofficial sources may be fraudulent—please verify before proceeding."
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How we rate this
Modern Trade Account Specialist at Unilever rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where sales was part of your work. What did you do?
- Tell me about a project where account management was part of your work. What did you do?
- Tell me about a project where data analysis was part of your work. What did you do?
- Tell me about a project where retail execution was part of your work. What did you do?
- Tell me about a project where relationship management was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Sales, Account Management, Data Analysis, Retail Execution, and Relationship Management. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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